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~subject:"Online-Handel"
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Online-Handel
Konsumentenverhalten
79,078
Consumer behaviour
78,645
Social Web
20,162
Social web
20,128
Markenführung
17,005
Brand management
16,983
Online-Marketing
12,860
Internet marketing
12,637
Markenimage
10,851
Beziehungsmarketing
10,766
Relationship marketing
10,749
Theorie
10,647
Brand image
10,636
Theory
10,471
Markenartikel
9,114
Brand
8,020
Deutschland
6,492
Online retailing
6,474
USA
6,323
United States
6,105
Customer satisfaction
5,952
Kundenzufriedenheit
5,952
Germany
5,866
Electronic Commerce
5,769
E-commerce
5,467
Werbewirkung
5,093
Advertising effects
5,026
Viral marketing
4,770
Virales Marketing
4,760
Dienstleistungsqualität
4,627
Service quality
4,626
Marketingmanagement
4,623
Marketing management
4,569
Einzelhandel
4,555
Retail trade
4,448
Werbung
4,421
Advertising
4,259
Experiment
3,659
Verbraucherverhalten
3,569
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3,039
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1,409
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4
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64
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52
Sammelwerk
52
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50
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26
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26
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20
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14
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14
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9
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9
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8
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4
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4
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4
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8
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Usman, Osly
19
Law, Chun Hung Roberts
17
Kumar, Dr. Vinay
15
Kalia, Prateek
14
Benbasat, Izak
13
Dennis, Charles
13
Kukar-Kinney, Monika
13
Pavlou, Paul A.
13
Tan, Yong
13
Ba, Sulin
12
Breugelmans, Els
12
Dwivedi, Yogesh Kumar
12
Hackl, Franz
12
Rabinovich, Elliot
12
Winter-Ebmer, Rudolf
12
Baier, Daniel
11
Bauer, Hans H.
11
Cebollada, Javier
11
Chung, Namho
11
Kim, Minjeong
11
Kollmann, Tobias
11
Laroche, Michel
11
Liu, Yong
11
Choi, Jeonghye
10
Dertwinkel-Kalt, Markus
10
Forsythe, Sandra
10
Ghose, Anindya
10
Jin, Ginger Zhe
10
Khare, Arpita
10
Köster, Mats
10
McManus, Brian
10
Schramm-Klein, Hanna
10
Verhagen, Tibert
10
Viswanathan, Siva
10
Akram, Umair
9
Arce-Urriza, Marta
9
Bhatnagar, Amit
9
Campo, Katia
9
Elfenbein, Daniel W.
9
Hajli, Nick
9
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National Bureau of Economic Research
18
Springer Fachmedien Wiesbaden
10
OECD
7
RWTH Aachen
7
Books on Demand GmbH <Norderstedt>
4
Information Resources Management Association
4
IGI Global
3
Springer Gabler <Firma>
3
Dgroup
2
Organisation for Economic Co-operation and Development
2
Sofijski universitet "Sv. Kliment Ochridski" / Faculty of Economics
2
Springer-Verlag GmbH
2
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Bergische Universität Wuppertal
1
Berliner Wissenschafts-Verlag
1
Bramann - Verlag und Beratung
1
Bundesverband Digitale Wirtschaft
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Center of Market Oriented Product and Production Management
1
Centre de recherche pour l'étude et l'observation des conditions de vie
1
Consumer Research and Evaluation Branch
1
Consumer and marketing law
1
Deutscher Fachverlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Duncker & Humblot
1
Edward Elgar Publishing
1
Ekonomski Institut Zagreb
1
Europäische Kommission / Generaldirektion Gesundheit und Verbraucher
1
Europäische Kommission / Generaldirektion Wettbewerb
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Innovatives Marketing
1
Gottlieb Duttweiler Institute
1
Haufe-Lexware GmbH & Co. KG
1
International Association for the Study of Insurance Economics
1
International Scientific-Practical Conference <2022, Online>
1
International Workshop on Consumer Behaviour and Distribution in the e-Grocery Sector <Copenhagen Business School)>
1
International conference "Digital transformation of the economy: society shaping the future" <11, 2019, Bitola>
1
KPMG Deutsche Treuhand-Gesellschaft Aktiengesellschaft Wirtschaftsprüfungsgesellschaft / Niederlassung Köln
1
LE Europe <Körperschaft>
1
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Published in...
All
Journal of retailing and consumer services
345
Journal of business research : JBR
183
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
92
International journal of electronic marketing and retailing : IJEMR
89
Journal of internet commerce
88
Electronic commerce research
87
Information systems research : ISR
74
International journal of internet marketing and advertising : IJIMA
56
Journal of electronic commerce research : JECR
56
International journal of retail & distribution management
55
Journal of retailing
55
International journal of electronic commerce : IJEC
52
Management science : journal of the Institute for Operations Research and the Management Sciences
52
The international review of retail, distribution and consumer research
52
Cogent business & management
51
Journal of management information systems : JMIS
51
International journal of hospitality management
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
50
Asia Pacific journal of marketing and logistics
46
International journal of consumer studies
46
International journal of retail and distribution management
46
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
46
International journal of e-business research : an official publication of the Information Resources Management Association
43
International journal of business information systems : IJBIS
42
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
39
Psychology & marketing
38
Technological forecasting & social change : an international journal
37
Electronic commerce research and applications
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
Journal of fashion marketing and management
31
Tourism management : research, policies, practice
28
Journal of international consumer marketing
27
Journal of the Academy of Marketing Science
27
Electronic markets : the international journal on networked business
25
International journal of contemporary hospitality management
25
Electronic markets : EM ; the international journal of electronic commerce and business media
24
Journal of hospitality marketing & management
24
International journal of electronic business
23
International journal of electronic business : IJEB
23
Journal of marketing
23
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Source
All
ECONIS (ZBW)
6,474
EconStor
14
OLC EcoSci
2
USB Cologne (EcoSocSci)
1
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1
The bright and dark sides of online customer engagement on
brand
love
Siu, Noel Yee-Man
;
Zhang, Tracy Junfeng
;
Yeung, Raissa …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 957-970
Persistent link: https://www.econbiz.de/10014471162
Saved in:
2
Building resilience to negative information and increasing purchase intentions in a digital environment
Torres, Pedro M.
;
Augusto, Mário Gomes
- In:
Journal of business research : JBR
101
(
2019
),
pp. 528-535
Persistent link: https://www.econbiz.de/10012103462
Saved in:
3
Online
brand
detraction in an online opinion platform
Wilk, Violetta
;
Lambert, Claire
;
Meek, Stephanie
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227716
Saved in:
4
Influence on consumer attitude toward online
brand
community on revisit intention and
brand
trust
Jung, Na Young
;
Kim, Soohyun
;
Kim, Soyoung
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 581-589
Persistent link: https://www.econbiz.de/10010388522
Saved in:
5
Warmth or competence : understanding the effect of
brand
perception on purchase intention via online reviews
Baoku, Li
;
Nan, Yafeng
- In:
Journal of contemporary marketing science
6
(
2023
)
3
,
pp. 210-227
Persistent link: https://www.econbiz.de/10014422222
Saved in:
6
Unpacking the complex interactions among customers in online fan pages
Farmaki, Anna
;
Olya, Hossein
;
Taheri, Babak
- In:
Journal of business research : JBR
125
(
2021
),
pp. 164-176
Persistent link: https://www.econbiz.de/10012494061
Saved in:
7
Community engagement and online word of mouth : an empirical investigation
Wu, Ji
;
Fan, Shaokun
;
Zhao, J. Leon
- In:
Information & management : the internat. journal of …
55
(
2018
)
2
,
pp. 258-270
Persistent link: https://www.econbiz.de/10011813613
Saved in:
8
Influence of
brand
related user-generated content through Facebook on consumer behaviour : a stimulus-organism-response framework
Arif, Imtiaz
;
Aslam, Wajeeha
;
Siddiqui, Hira
- In:
International journal of electronic business : IJEB
15
(
2020
)
2
,
pp. 109-132
Persistent link: https://www.econbiz.de/10012205678
Saved in:
9
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
10
The effects of positive and negative online customer reviews : do
brand
strength and category maturity matter?
Ho-Dac, Nga N.
;
Carson, Stephen J.
;
Moore, William L.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 37-53
Persistent link: https://www.econbiz.de/10010203377
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