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Der Wandel von Push- zu Pull-Medien in der Online-Medienarbeit von Luxusmarken: Eine Untersuchung über den Einsatz von Social Media Newsrooms in der Luxusbranche
Maiwald, Anna; Teichmann, Julia; Pätzmann, Jens U. - In: Markenbrand (2014) 2/2014, pp. 8-16
Die Autoren analysieren, ob ein Social Media Newsroom eine Alternative zur herkömmlichen Pressemitteilungen via Email in der Luxusbranche ist. Ausgehend vom Intereffikationsmodell wird aufgezeigt, dass Journalismus und PR in einer Wechselbeziehung der gegenseitigen Einflussnahme stehen. Via...
Persistent link: https://www.econbiz.de/10010420965
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Journal of promotion management : JPM
1991-: Binghamton, NY : Haworth Press - 1.1991/93 -
Persistent link: https://www.econbiz.de/10000594307
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Brand crisis communication through social media : a dialogue between brand competitors on Sina Weibo
Wang, Yan - In: Corporate communications : an international journal 21 (2016) 1, pp. 56-72
Persistent link: https://www.econbiz.de/10011460412
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Sidedness, commercial intent and expertise in blog advertising
Uribe, Rodrigo; Buzeta, Cristian; Velásquez, Milenka - In: Journal of business research : JBR 69 (2016) 10, pp. 4403-4410
Persistent link: https://www.econbiz.de/10011554668
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Corporate advertising at the age of social media
Aktan, Ercan; Ozupek, Mehmet Nejat - In: Handbook of research on effective advertising …, (pp. 197-212). 2015
Persistent link: https://www.econbiz.de/10011283753
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Corporate communication : identity, image and reputation
Laws, Susan Marie - In: International journal of business competition and … 3 (2014) 4, pp. 344-349
Persistent link: https://www.econbiz.de/10011290179
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Moving towards transparency for native advertisements on news websites : a test of more detailed disclosures
Krouwer, Simone; Poels, Karolien; Paulussen, Steve - In: International journal of advertising : the review of … 39 (2020) 1, pp. 51-73
Persistent link: https://www.econbiz.de/10012200472
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Adolescents' responses to social media newsfeed advertising : the interplay of persuasion knowledge, benefit-risk assessment, and ad scepticism in explaining information disclosure
Youn, Seounmi; Shin, Wonsun - In: International journal of advertising : the review of … 39 (2020) 2, pp. 213-231
Persistent link: https://www.econbiz.de/10012200479
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Integrating social media within an integrated marketing communication decision-making framework
Valos, Michael J.; Maplestone, Vanya Louise; Polonsky, … - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1522-1558
Persistent link: https://www.econbiz.de/10011854313
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Employer branding and CSR communication in online recruitment advertising
Puncheva-Michelotti, Petya; Hudson, Sarah; Jin, Gewen - In: Business horizons 61 (2018) 4, pp. 643-651
Persistent link: https://www.econbiz.de/10011883640