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Emotion-induced engagement in...
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Online-Marketing
Internet marketing
12,849
Emotion
10,564
Konsumentenverhalten
9,574
Consumer behaviour
9,569
Werbewirkung
7,927
Advertising effects
7,701
Social Web
6,101
Social web
6,094
Werbung
4,340
Advertising
4,298
Markenführung
2,921
Brand management
2,920
Beziehungsmarketing
2,428
Relationship marketing
2,425
Electronic Commerce
2,157
Online-Handel
2,141
Online retailing
2,139
E-commerce
2,012
Markenimage
2,011
Brand image
1,988
Viral marketing
1,982
Virales Marketing
1,980
Marketingmanagement
1,548
Marketing management
1,533
USA
1,365
United States
1,351
Internet
1,320
Theorie
1,283
Theory
1,260
Experiment
1,204
Customer satisfaction
1,171
Kundenzufriedenheit
1,169
Cognition
1,161
Kognition
1,159
Deutschland
1,125
Brand
1,106
Markenartikel
1,093
Germany
1,073
Persönlichkeitspsychologie
986
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2,295
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35
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514
Working Paper
396
Arbeitspapier
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Collection of articles of several authors
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Sammelwerk
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Hochschulschrift
251
Ratgeber
236
Guidebook
224
Aufsatzsammlung
214
Case study
174
Fallstudie
174
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119
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111
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109
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87
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65
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35
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33
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33
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28
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28
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20
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12
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8
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9
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1
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Kreutzer, Ralf T.
45
Goldfarb, Avi
31
Tucker, Catherine
31
Skiera, Bernd
29
Dwivedi, Yogesh Kumar
27
Wilbur, Kenneth C.
23
Ghose, Anindya
22
Law, Chun Hung Roberts
22
Fritz, Wolfgang
21
Jerath, Kinshuk
20
Whinston, Andrew B.
20
Chaffey, Dave
19
Schwarz, Torsten
19
Edelman, Benjamin
18
Kollmann, Tobias
18
Lammenett, Erwin
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Decarolis, Francesco
17
Karjaluoto, Heikki
17
Ozuem, Wilson
17
Pelsmacker, Patrick de
17
Bergemann, Dirk
16
Okazaki, Shintaro
16
Rita, Paulo
16
Sayedi, Amin
16
Schultz, Carsten D.
16
Smith, Katherine Taken
16
Wirtz, Bernd W.
16
Choi, Yung Kyun
15
Harrigan, Paul
15
Martínez-López, Francisco J.
15
Stephen, Andrew T.
15
Tan, Yong
15
Ahuja, Vandana
14
Bigné Alcañiz, J. Enrique
14
Filieri, Raffaele
14
Hollebeek, Linda D.
14
Hudders, Liselot
14
Ko, Eunju
14
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Springer Fachmedien Wiesbaden
88
IGI Global
24
National Bureau of Economic Research
23
Information Resources Management Association
16
Haufe-Lexware GmbH & Co. KG
11
Springer Gabler <Firma>
10
American Marketing Association
9
Books on Demand GmbH <Norderstedt>
9
Deutscher Dialogmarketing Verband
9
OECD
9
Universität Mannheim
8
MITP Verlags-GmbH & Co. KG
7
Organisation for Economic Co-operation and Development
6
Springer-Verlag GmbH
6
Wiley-VCH
6
Nomos Verlagsgesellschaft
5
Campus Verlag
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Rheinwerk Verlag
4
Springer International Publishing
4
UVK Verlagsgesellschaft mbH
4
Universität Bremen
4
Verlag Dr. Kovač
4
epubli GmbH
4
Edward Elgar Publishing
3
Peter Lang GmbH
3
Technische Universität Braunschweig
3
World Tourism Organization
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Berliner Wissenschafts-Verlag
2
Bundesverband Digitale Wirtschaft
2
Chartered Institute of Public Relations
2
Europäische Kommission / Statistisches Amt
2
GATE Germany, Konsortium Internationales Hochschulmarketing
2
Goethe-Universität Frankfurt am Main
2
NetLibrary, Inc
2
RWTH Aachen
2
Redline Verlag
2
Sofijski universitet "Sv. Kliment Ochridski" / Faculty of Economics
2
Uni-Taschenbücher GmbH
2
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Published in...
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Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
120
International journal of advertising : the review of marketing communications
119
Journal of advertising research
114
Journal of marketing communications
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Information systems research : ISR
86
International journal of hospitality management
86
Springer eBook Collection
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
78
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of marketing
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
48
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
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Source
All
ECONIS (ZBW)
12,839
USB Cologne (EcoSocSci)
84
EconStor
26
OLC EcoSci
5
BASE
3
RePEc
2
Showing
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1
The effect of human image in B2C website design : an eye-tracking study
Qiuzhen, Wang
;
Yang, Yi
;
Wang, Qi
;
Ma, Quingguo
- In:
Enterprise information systems
8
(
2014
)
5
,
pp. 582-605
Persistent link: https://www.econbiz.de/10010389716
Saved in:
2
Emotion
induction in click intention of picture advertisement : a field examination
Wu, ChienHsing
;
Sundiman, Didi
;
Kao, Shu-Chen
;
Chen, …
- In:
Journal of internet commerce
17
(
2018
)
4
,
pp. 356-382
Persistent link: https://www.econbiz.de/10011987500
Saved in:
3
Stimulus-Organism-Response (S-O-R) model application in examining the effectiveness of public service advertisements
Mishra, Mukesh Kumar
;
Kesharwani, Ankit
;
Gautam, Vikas
; …
- In:
International journal of business
27
(
2022
)
2
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013395922
Saved in:
4
Emotionen online messen
Egner, Steffen
;
Agüeras-Netz, Joachim
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2008
)
1
,
pp. 22-27
Persistent link: https://www.econbiz.de/10003644532
Saved in:
5
Cognitive and emotional processes in individuals and commercial web sites
Lee, Jung-gyo
;
Thorson, Esther
- In:
Journal of business and psychology
24
(
2009
)
1
,
pp. 105-115
Persistent link: https://www.econbiz.de/10003848108
Saved in:
6
Need for cognition as a moderator of affective and cognitive elements in online attitude toward the brand formation
Miller, Chip E.
;
Reardon, James
;
Salciuviene, Laura
; …
- In:
Journal of business & economics research
7
(
2009
)
12
,
pp. 65-72
Persistent link: https://www.econbiz.de/10003945759
Saved in:
7
Structural effects of cognitive and affective reponses to web advertisements, website and brand attitudes, and purchase intentions : the case of casual-dining restaurants
Hwang, Johye
;
Yoon, Yoo-shik
;
Park, No-hyeun
- In:
International journal of hospitality management
30
(
2011
)
4
,
pp. 897-907
Persistent link: https://www.econbiz.de/10009242098
Saved in:
8
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
9
Facebook pages content, does it really matter? : consumers' responses to luxury hotel posts with emotional and informational content
Cervellon, Marie-Cécile
;
Galipienzo, Danielle
- In:
Journal of travel and tourism marketing
32
(
2015
)
3/4
,
pp. 428-437
Persistent link: https://www.econbiz.de/10011312519
Saved in:
10
Eine experimentelle Studie zur Wirkung von Videos im E-Mail-Marketing auf ausgewählte Konstrukte des Konsumentenverhaltens
Hampel, Stefan
;
Hammon, Larissa
;
Hippner, Hajo
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
1
,
pp. 58-71
Persistent link: https://www.econbiz.de/10009727079
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