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Online-Marketing
Konsumentenverhalten
79,048
Consumer behaviour
78,616
Emotion
10,406
Theorie
9,549
Theory
9,370
Beziehungsmarketing
9,140
Relationship marketing
9,128
Markenführung
7,500
Brand management
7,497
Markenimage
6,588
Brand image
6,561
Kundenzufriedenheit
5,902
Customer satisfaction
5,899
Online-Handel
5,422
Online retailing
5,410
USA
5,358
United States
5,149
Dienstleistungsqualität
4,859
Service quality
4,855
Social Web
4,788
Social web
4,786
Internet marketing
4,399
Deutschland
4,391
Brand
4,243
Markenartikel
4,238
Einzelhandel
4,165
Retail trade
4,078
Germany
4,020
Experiment
3,828
Werbewirkung
3,691
Advertising effects
3,651
Verbraucherverhalten
3,558
Electronic Commerce
3,543
E-commerce
3,431
Gastronomie
3,254
Gastgewerbe
3,150
Restaurant industry
3,095
Werbung
2,961
Hospitality industry
2,934
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2,565
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730
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3,557
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40
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29
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21
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Dwivedi, Yogesh Kumar
14
Filieri, Raffaele
14
Law, Chun Hung Roberts
14
Ghose, Anindya
12
Ko, Eunju
11
Pauwels, Koen
10
Rita, Paulo
10
Urban, Glen L.
10
Akram, Umair
9
Hollebeek, Linda D.
9
Jerath, Kinshuk
9
Okumus, Fevzi
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Hauser, John R.
8
Liberali, Guilherme
8
Loureiro, Sandra Maria Correia
8
Reijmersdal, Eva A. van
8
Seo, Yuri
8
Sreejesh, S.
8
Stephen, Andrew T.
8
Wu, Luorong
8
Ahuja, Vandana
7
Bellman, Steven
7
Choi, Yung Kyun
7
Dens, Nathalie
7
Grewal, Dhruv
7
Kannan, P. K.
7
Labrecque, Lauren I.
7
Michaelidou, Nina
7
Pavlou, Paul A.
7
Pelsmacker, Patrick de
7
Phua, Joe
7
Rahman, Zillur
7
Sahni, Navdeep S.
7
Schivinski, Bruno
7
Schweidel, David A.
7
Vashisht, Devika
7
Athey, Susan
6
Balakrishnan, Janarthanan
6
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American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Springer Fachmedien Wiesbaden
9
Information Resources Management Association
6
National Bureau of Economic Research
5
Universität Mannheim
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
OECD
2
RWTH Aachen
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Association of National Advertisers
1
Campus Verlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
IGI Global
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Josef Eul Verlag GmbH
1
Media Economics Institut / Köln
1
NetLibrary, Inc
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Rheinwerk Verlag
1
Springer International Publishing
1
Taylor and Francis.
1
Technische Universität Braunschweig
1
University of California at Berkeley
1
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Journal of business research : JBR
192
Journal of retailing and consumer services
150
International journal of internet marketing and advertising : IJIMA
119
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of advertising : the review of marketing communications
74
Journal of marketing communications
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
International journal of hospitality management
57
Journal of internet commerce
53
Journal of promotion management : innovations in planning and applied research
53
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of electronic marketing and retailing : IJEMR
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
36
Information systems research : ISR
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Tourism management : research, policies, practice
32
International journal of contemporary hospitality management
29
Journal of advertising research
29
Journal of marketing
29
Journal of promotion management : JPM
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Psychology & marketing
28
Asia Pacific journal of marketing and logistics
27
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
Journal of management information systems : JMIS
27
The journal of brand management : an international journal
27
Journal of hospitality marketing & management
26
Technological forecasting & social change : an international journal
26
Young consumers : insight and ideas for responsible marketers
25
Journal of marketing research : JMR
24
Marketing intelligence & planning
24
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of marketing management : MM
22
Journal of travel and tourism marketing
22
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ECONIS (ZBW)
4,421
USB Cologne (EcoSocSci)
2
EconStor
1
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1
Owned media or earned media? : the influence of social media types on impulse buying intention in internet celebrity restaurants
Zhou, Yan
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014311444
Saved in:
2
Stressor effects of negative online reviews on anger and burnout in the restaurant industry
Weber, Karin
;
Bradley, Graham L.
;
Sparks, Beverley
- In:
International journal of contemporary hospitality management
29
(
2017
)
11
,
pp. 2847-2866
Persistent link: https://www.econbiz.de/10011799921
Saved in:
3
What you get is not what you saw : exploring the impacts of misleading hotel website photos
Kuo, Pei-Jou
;
Zhang, Lu
;
Cranage, David A.
- In:
International journal of contemporary hospitality management
27
(
2015
)
6
,
pp. 1301-1319
Persistent link: https://www.econbiz.de/10011403354
Saved in:
4
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
5
Promoting restaurants using social networks : still a lot of room for improvement
Sanchís Verdeguer, José Vicente
;
Peiró-Signes, Angel
; …
- In:
International business and economics research journal
13
(
2014
)
7
,
pp. 1613-1618
Persistent link: https://www.econbiz.de/10011430476
Saved in:
6
Using net-based ethnography (netnography) to understand the staging and marketing of "authentic African" dining experiences to tourists at Victoria Falls
Mkono, Muchazondida
- In:
Journal of hospitality & tourism research : JHTR ; the …
37
(
2013
)
2
,
pp. 184-198
Persistent link: https://www.econbiz.de/10009779933
Saved in:
7
The influence of a virtual agent on web-users' desire to visit the company : the case of restaurant's web site
Etemad-Sajadi, Reza
- In:
International journal of quality & reliability management
31
(
2014
)
4
,
pp. 419-434
Persistent link: https://www.econbiz.de/10010341326
Saved in:
8
Effects of self-congruity and source credibility on consumer responses to coffeehouse advertising
Yoon, Donghwan
;
Kim, Youn-Kyung
- In:
Journal of hospitality marketing & management
25
(
2016
)
1/2
,
pp. 167-196
Persistent link: https://www.econbiz.de/10011453986
Saved in:
9
Restaurant brand pages on Facebook : do active member participation and monetary sales promotions matter?
Kang, Juhee
;
Tang, Liang
;
Fiore, Ann M.
- In:
International journal of contemporary hospitality management
27
(
2015
)
7
,
pp. 1662-1684
Persistent link: https://www.econbiz.de/10011477045
Saved in:
10
Why do you use Yelp? : analysis of factors influencing customers’ website adoption and dining behavior
Salehi-Esfahani, Saba
;
Kang, Juhee
- In:
International journal of hospitality management
78
(
2019
),
pp. 179-188
Persistent link: https://www.econbiz.de/10012012744
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