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Online-Marketing
Konsumentenverhalten
79,172
Consumer behaviour
78,739
Beziehungsmarketing
25,195
Relationship marketing
25,167
Einzelhandel
17,630
Lieferantenmanagement
17,342
Supplier relationship management
17,295
Theorie
14,868
Retail trade
14,726
Theory
14,656
Customer satisfaction
13,771
Kundenzufriedenheit
13,635
Deutschland
9,104
Service quality
8,773
Dienstleistungsqualität
8,762
Markenführung
8,447
Brand management
8,444
Germany
8,064
USA
7,416
United States
7,113
Markenimage
7,061
Brand image
7,029
Lieferkette
6,688
Supply chain
6,687
Online-Handel
6,506
Online retailing
6,484
Electronic Commerce
6,111
E-commerce
5,886
Social Web
5,790
Social web
5,787
Internet marketing
5,221
Markenartikel
4,567
Brand
4,562
Marketingmanagement
4,370
Marketing management
4,309
Preismanagement
3,810
Pricing strategy
3,804
Vertrauen
3,722
Emotion
3,704
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15
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Filieri, Raffaele
13
Ghose, Anindya
13
Harrigan, Paul
12
Hollebeek, Linda D.
12
Ko, Eunju
12
Rita, Paulo
12
Pauwels, Koen
11
Loureiro, Sandra Maria Correia
10
Ratten, Vanessa
10
Thaichon, Park
10
Urban, Glen L.
10
Wilbur, Kenneth C.
10
Ahuja, Vandana
9
Akram, Umair
9
Grewal, Dhruv
9
Hauser, John R.
9
Jerath, Kinshuk
9
Kannan, P. K.
9
Usman, Osly
9
Conduit, Jodie
8
Liberali, Guilherme
8
Malthouse, Edward C.
8
Michaelidou, Nina
8
Okumus, Fevzi
8
Ozuem, Wilson
8
Quach, Sara
8
Rahman, Zillur
8
Reijmersdal, Eva A. van
8
Richard, Marie-Odile
8
Seo, Yuri
8
Sreejesh, S.
8
Stephen, Andrew T.
8
Wu, Luorong
8
Bellman, Steven
7
Bigné Alcañiz, J. Enrique
7
Bilgihan, Anil
7
Chen, Jianqing
7
Choi, Yung Kyun
7
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Springer Fachmedien Wiesbaden
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American Marketing Association
9
Deutscher Dialogmarketing Verband
9
IGI Global
6
National Bureau of Economic Research
4
Universität Mannheim
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
OECD
2
RWTH Aachen
2
AMA Summer Academic Conference <2018, Boston, Mass.>
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Association of National Advertisers
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Campus Verlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / Direktion F - Digitale Transformation / F.2 - Digitale Dienstleistungen und Platformen
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
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Faktenkontor <Hamburg>
1
Forschungsgruppe Konsum und Verhalten
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Galileo Press
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Josef Eul Verlag GmbH
1
Media Economics Institut / Köln
1
NetLibrary, Inc
1
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Journal of business research : JBR
212
Journal of retailing and consumer services
161
International journal of internet marketing and advertising : IJIMA
129
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
89
Journal of marketing communications
78
International journal of advertising : the review of marketing communications
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
73
International journal of electronic marketing and retailing : IJEMR
62
Journal of promotion management : innovations in planning and applied research
61
Journal of internet commerce
59
International journal of hospitality management
58
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
49
The journal of product & brand management
49
Industrial marketing management : the international journal for industrial and high-tech firms
46
Cogent business & management
42
Electronic commerce research
41
Management science : journal of the Institute for Operations Research and the Management Sciences
34
Information systems research : ISR
33
International journal of technology marketing : IJTMkt
33
Journal of marketing
33
International journal of contemporary hospitality management
32
Marketing intelligence & planning
32
The journal of brand management : an international journal
32
Tourism management : research, policies, practice
32
Journal of advertising research
31
Journal of hospitality marketing & management
31
Journal of promotion management : JPM
30
Technological forecasting & social change : an international journal
30
Asia Pacific journal of marketing and logistics
29
Journal of electronic commerce research : JECR
29
Journal of management information systems : JMIS
29
International journal of e-business research : an official publication of the Information Resources Management Association
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Journal of strategic marketing
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
Psychology & marketing
27
Young consumers : insight and ideas for responsible marketers
26
International journal of business information systems : IJBIS
24
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Source
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ECONIS (ZBW)
5,251
USB Cologne (EcoSocSci)
5
EconStor
4
OLC EcoSci
2
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1
Customer experience in online shopping : a structural modeling approach
Bhattacharya, Arijit
;
Srivastava, Manjari
;
Verma, Sanjeev
- In:
Journal of global marketing
32
(
2019
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10012201003
Saved in:
2
Impact of customers' assessment of website attributes on e-relationship in the securities brokerage industry : a multichannel perspective
Toufaily, Elissar
;
Pons, Frank
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 58-69
Persistent link: https://www.econbiz.de/10011628994
Saved in:
3
The mediating impact of stickiness and loyalty on word-of-mouth promotion of retail websites : a consumer perspective
Roy, Sanjit Kumar
;
Lassar, Walfried M.
;
Butaney, Gul T.
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1828-1849
Persistent link: https://www.econbiz.de/10010429758
Saved in:
4
Blueprint for retail website design : attracting and retaining millennial online shoppers
Wright, Linda Berns
;
Haug, James C.
;
Huckabee, Allen
- In:
Journal of internet commerce
18
(
2019
)
2
,
pp. 170-196
Persistent link: https://www.econbiz.de/10012179574
Saved in:
5
The upside of showrooming : how online information creates positive spill-over for the brick-and-mortar retailer
Spaid, Brian I.
;
O'Neill, Bonnie S.
;
Ow, Terence T.
- In:
Journal of organizational computing and electronic commerce
29
(
2019
)
4
,
pp. 294-315
Persistent link: https://www.econbiz.de/10012203525
Saved in:
6
An investigation of customer attitude towards online stores
Mpinganjira, Mercy
- In:
African journal of science, technology, innovation & …
8
(
2016
)
5/6
,
pp. 447-456
Persistent link: https://www.econbiz.de/10011723672
Saved in:
7
How to measure post-purchase customer experience in online retailing? : a scale development study
Kumar, Amresh
;
Anjaly, Bhawna
- In:
International journal of retail & distribution management
45
(
2017
)
11
,
pp. 1277-1297
Persistent link: https://www.econbiz.de/10011815717
Saved in:
8
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
9
Understanding the impact of online customers' shopping experience on online impulsive buying : a study on two leading e-commerce platforms
Gulfraz, Muhammad Bilal
;
Sufyan, Muhammad
;
Mustak, Mekhail
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013366249
Saved in:
10
Developing and validating a multidisciplinary scale of e-retailing website elements
Alnawas, Ibrahim
;
Al Khateeb, Amr
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209668
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