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~subject:"Online-Marketing"
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Subject
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Online-Marketing
Consumer behaviour
51
Konsumentenverhalten
51
Beziehungsmarketing
28
Relationship marketing
28
Internet marketing
27
Marketing management
24
Marketingmanagement
24
Advertising
21
Werbung
21
E-commerce
19
Electronic Commerce
19
Advertising effects
17
Werbewirkung
17
Theorie
16
Theory
16
Einzelhandel
15
Innovation
15
Retail trade
15
Social Web
15
Social web
15
USA
14
United States
14
Innovation management
13
Innovationsmanagement
13
Online retailing
12
Online-Handel
12
Distribution channel
11
Vertriebsweg
11
Brand management
10
Markenführung
10
Mobile communications
10
Mobilkommunikation
10
Customer integration
9
Kundenintegration
9
Brand image
8
Markenimage
8
Personalization
8
Viral marketing
8
Virales Marketing
8
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13
Free
3
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Article
25
Book / Working Paper
1
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Article in journal
17
Aufsatz in Zeitschrift
17
Aufsatz im Buch
8
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8
Conference paper
1
Konferenzbeitrag
1
Language
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English
26
Author
All
Malthouse, Edward C.
12
Shankar, Venkatesh
8
Calder, Bobby J.
6
Maslowska, Ewa
5
Kim, Su Jung
4
Segijn, Claire M.
4
Vandenbosch, Mark B.
3
Strycharz, Joanna
2
Viswanathan, Vijay
2
Yun, Joseph T.
2
Agarwal, Amit
1
Bernritter, Stefan F.
1
Dessart, Laurence
1
Donato, Mary P.
1
Duff, Brittany R. L.
1
Fossen, Beth
1
Grewal, Dhruv
1
Haenlein, Michael
1
Hessary, Yasaman Kamyab
1
Holland, Stephen
1
Johnson, Lester W.
1
Kleijnen, Mirella
1
Leckie, Civilai
1
Marbach, Julia
1
Morgan-Thomas, Anna
1
Morrissey, Shawn
1
Narang, Unnati
1
Nunan, Daniel
1
Nyadzayo, Munyaradzi
1
Ooijen, Iris van
1
Pamuksuz, Utku
1
Pan, Xing
1
Peters, Kay
1
Ramanathan, Suresh
1
Raquel, Cristiana
1
Ratchford, Brian T.
1
Rizley, Ross
1
Schaedel, Ute
1
Schultz, Don E.
1
Skiera, Bernd
1
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Published in...
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International journal of advertising : the review of marketing communications
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of marketing management : MM
2
Breaking new ground in theory and practice
1
Customer engagement : contemporary issues and challenges
1
Handbook of marketing strategy
1
Handbook of research on customer engagement
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of current issues and research in advertising
1
Journal of marketing communications
1
Journal of media business studies
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Review of marketing research
1
The SAGE handbook of international marketing
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The handbook of communication engagement
1
The power of one : gaining business value from personalization technologies
1
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ECONIS (ZBW)
26
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1
Are we who we follow? : computationally analyzing human personality and brand following on Twitter
Yun, Joseph T.
;
Pamuksuz, Utku
;
Duff, Brittany R. L.
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 776-795
Persistent link: https://www.econbiz.de/10012200319
Saved in:
2
Building the future of digital advertising one block at a time : how blockchain technology can change advertising practice and research
Yun, Joseph T.
;
Strycharz, Joanna
- In:
Journal of current issues and research in advertising
44
(
2023
)
1
,
pp. 24-37
Persistent link: https://www.econbiz.de/10014234460
Saved in:
3
How consumers attend to online reviews : an eye-tracking and network analysis approach
Maslowska, Ewa
;
Segijn, Claire M.
;
Vakeel, Khadija Ali
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 282-306
Persistent link: https://www.econbiz.de/10012200482
Saved in:
4
Differences in consumer knowledge and perceptions of personalized advertising : comparing online behavioural advertising and synced advertising
Segijn, Claire M.
;
Ooijen, Iris van
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10012872756
Saved in:
5
A first step in unraveling synced advertising effectiveness
Segijn, Claire M.
;
Voorveld, Hilde
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 124-143
Persistent link: https://www.econbiz.de/10012498505
Saved in:
6
Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Strycharz, Joanna
;
Segijn, Claire M.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547918
Saved in:
7
Shopper marketing 2.0 : opportunities and challenges
Shankar, Venkatesh
-
2014
Persistent link: https://www.econbiz.de/10010424892
Saved in:
8
Mobile marketing strategy
Shankar, Venkatesh
- In:
Handbook of marketing strategy
,
(pp. 217-230)
.
2012
Persistent link: https://www.econbiz.de/10009530859
Saved in:
9
Creating brand engagement on digital, social and mobile media
Malthouse, Edward C.
;
Calder, Bobby J.
;
Vandenbosch, Mark B.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 85-101)
.
2016
Persistent link: https://www.econbiz.de/10011430596
Saved in:
10
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
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