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Cultural differences in sports fan engagement on Facebook : a comparison of Australian and Indian cricket league

Annamalai, Balamurugan; Shabbirhusain RV; … - In: International journal of sport management and marketing … 22 (2022) 1/2, pp. 120-141

Persistent link: https://www.econbiz.de/10012990313

Impact of Facebook marketing on Lebanese athletes' decision-making process

Daou, Lindos; Sarkis, Nada; Nader, Youssef - In: International journal of sport management and marketing … 18 (2018) 5, pp. 402-416

Persistent link: https://www.econbiz.de/10011989452

Sponsor-event congruence effects : the moderating role of sport involvement and mediating role of sponsor attitudes

Koo, Jakeun; Lee, Younghan - In: Sport management review 22 (2019) 2, pp. 222-234

Persistent link: https://www.econbiz.de/10012013991

The impact of brand-event fit in virtual advertising on sport television viewers’ brand attitudes

Park, Sangchul; Inoue, Yuhei - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 4, pp. 250-263

Persistent link: https://www.econbiz.de/10012000633

Fantasy sports and gambling in sport : marketing implications for branding and fan engagement

Ditzio, Amber A. - In: Journal of electronic commerce in organizations : the … 14 (2016) 4, pp. 52-65

Persistent link: https://www.econbiz.de/10011591120

Investigating the different congruence effects on sports sponsor brand equity

Wang, Michael Chih-Hung - In: International journal of sports marketing & sponsorship 18 (2017) 2, pp. 196-211

Persistent link: https://www.econbiz.de/10011709619

Sports fan experience : electronic word-of-mouth in ephemeral social media

Wakefield, Lane T.; Bennett, Gregg - In: Sport management review 21 (2018) 2, pp. 147-159

Persistent link: https://www.econbiz.de/10011866642

Brand community integration in a niche sport : a league-wide examination of online and offline involvement in minor league soccer in North America

Warren, Clinton J.; Brownlee, Eric A. - In: International journal of sport management and marketing … 13 (2013) 3/4, pp. 158-172

Persistent link: https://www.econbiz.de/10010391208

Satellite fans engagement with social networking sites influence on sport team brand equity : a UGT perspective

Ahiabor, Daniel Kofi; Kosiba, John Paul Basewe; Gli, … - In: Digital business 3 (2023) 2, pp. 1-11

, contributing, and creating activities) on sports teams' brand equity. Data for the study were obtained from 347 respondents who … followed their favourite sports teams on SNS. Partial least squares structural equation modeling (PLS-SEM) was used to analyse … engagement behaviour. Also, customer engagement behaviour, that is, consuming and contributing activities, influences sports …

Persistent link: https://www.econbiz.de/10014476457

Digital social engagements and knowledge sharing among sports fans : role of interaction, identification, and interface

Yadav, Jitendra; Yadav, Rambalak; Sahore, Nidhi; … - In: Technological forecasting & social change : an … 195 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014478817

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