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Paul E. Green
Marktforschung
40
Theorie
22
Theory
22
Conjoint analysis
17
Conjoint-Analyse
17
Market research
15
Marketing theory
11
Marketingtheorie
11
Marketing
9
Vereinigte Staaten
8
Marketingforschung
7
Multivariate Analyse
7
Verbraucher
7
Betriebswirtschaftliche Entscheidungen
6
Multivariate analysis
6
Produktgestaltung
6
Consumer behaviour
4
Konsumentenverhalten
4
Marketing management
4
Marketingmanagement
4
Methodologie
4
Product design
4
Absatz
3
Absatzpolitik
3
Entscheidung
3
Information
3
Measurement
3
Messung
3
Regression analysis
3
Regressionsanalyse
3
USA
3
United States
3
Werbung
3
Advertising effects
2
Asymptotics
2
Conjoint Measurement
2
Estimation theory
2
Fernsehwerbung
2
History of economic thought
2
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Book / Working Paper
10
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Festschrift
8
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7
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7
Sammelwerk
7
Sammlung
7
Aufsatzsammlung
1
Bibliografie enthalten
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Bibliography included
1
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English
10
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Green, Paul E.
8
Sheth, Jagdish N.
7
Rao, Vithala R.
4
Wind, Yoram
4
Hauser, John R.
2
Moskowitz, Howard R.
2
Arabie, Phipps
1
Bradlow, Eric T.
1
Carmone, Frank J.
1
DeSarbo, Wayne
1
Ding, Min
1
Huber, Joel
1
Jain, Arun K.
1
Krieger, Abba M.
1
Malhotra, Naresh K.
1
Meyer, Robert J.
1
Srinivasan, V.
1
Steckel, Joel H.
1
Toubia, Olivier
1
Wedel, Michel
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Legends in marketing
7
International series in quantitative marketing
2
International series in quantitative marketing : ISQM
1
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ECONIS (ZBW)
8
USB Cologne (EcoSocSci)
2
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1
Conjoint analysis: advanced methods
Green, Paul E.
;
Meyer, Robert J.
;
Rao, Vithala R.
; …
-
2017
Persistent link: https://www.econbiz.de/10011634286
Saved in:
2
Legends in marketing: Paul E. Green
Green, Paul E.
-
2017
Volume 1. MDS and positioning -- Volume 2. Clustering and Segmentation -- Volume 3. Conjoint Analysis: the Pioneering Years -- Volume 4. Conjoint Analysis: Advanced Methods -- Volume 5. Conjoint Analysis: Applications -- Volume 6. Marketing Research
Persistent link: https://www.econbiz.de/10011576018
Saved in:
3
Multidimensional scaling and positioning
Green, Paul E.
;
Rao, Vithala R.
;
Wedel, Michel
-
2017
Persistent link: https://www.econbiz.de/10011634176
Saved in:
4
Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
Saved in:
5
Conjoint analysis: the pioneering years
Green, Paul E.
;
Hauser, John R.
;
Rao, Vithala R.
-
2017
Persistent link: https://www.econbiz.de/10011634269
Saved in:
6
Conjoint analysis: applications
Green, Paul E.
;
Hauser, John R.
;
Ding, Min
;
Moskowitz, …
-
2017
Persistent link: https://www.econbiz.de/10011634300
Saved in:
7
Marketing research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
Saved in:
8
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
Wind, Yoram
(
ed.
);
Green, Paul E.
(
honouree
)
-
2004
Persistent link: https://www.econbiz.de/10013391457
Saved in:
9
Marketing research and modeling : progress and prospects ; a tribute to Paul E. Green
Wind, Yoram
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10004446773
Saved in:
10
Marketing research and modeling : progress and prospects ; a tribute to Paul E. Green
Wind, Yoram
(
contributor
)
-
2005
-
1. softcover print.
Persistent link: https://www.econbiz.de/10004854715
Saved in:
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