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, differentiation becomes very essential. There are various players in apparel segment in terms of lifestyle format. These apparel … store is differentiating it in the terms of visual merchandising. The study is aimed to “find out perception of consumers …
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"Capitalism and the Senses is the first edited volume to explore how the forces of capitalism are entangled with everyday sensory experience. This pioneering collection shows how seeing, hearing, tasting, smelling, and touching have both shaped and been shaped by commercial interests from the...
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