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My city - my brand : the role of residents in place branding

Braun, Erik; Kavaratzis, Mihalis; Zenker, Sebastian - 2010

The theoretical development of place branding is in its early stages. The most important contributions so far have come from publications "translating" insights, methods and tools from corporate branding theory to places and cities in particular. Obviously, an academic field in its early stages...

Persistent link: https://www.econbiz.de/10012618833

Toponyms as carriers of heritage : implications for place branding

Hakala, Ulla; Sjöblom, Paula; Kantola, Satu-Paivi - In: The journal of product & brand management 24 (2015) 3, pp. 263-275

Persistent link: https://www.econbiz.de/10011378290

Problematising place branding research : a meta-theoretical analysis of the literatur

Lucarelli, Andrea; Brorström, Sara - In: The marketing review 13 (2013) 1, pp. 65-81

Persistent link: https://www.econbiz.de/10010247025

Assessing managerial methods for evaluating place brand equity : a qualitative investigation

Zavattaro, Staci M.; Daspit, Joshua J.; Adams, Frank G. - In: Tourism management : research, policies, practice 47 (2015), pp. 11-21

Persistent link: https://www.econbiz.de/10010499522

Success in place branding: the case of the Tourism Victoria Jigsaw Campaign

Rinaldi, Chiara; Beeton, Sue - In: Journal of travel and tourism marketing 32 (2015) 5/6, pp. 622-638

Persistent link: https://www.econbiz.de/10011386939

Introducing bi-directional participatory place branding : a theoretical model with multi-stakeholder perspectives

Jain, Varsha; Shroff, Preeti; Merchant, Altaf; … - In: The journal of product & brand management 31 (2022) 1, pp. 73-95

Persistent link: https://www.econbiz.de/10012798134

Leveraging Tokyo 2020 to re-image Japan and the Olympic city, post-Fukushima

Duignan, Michael B. - In: Journal of destination marketing & management 19 (2021), pp. 1-14

Persistent link: https://www.econbiz.de/10012548457

Competing for legitimacy in the place branding process : (re)negotiating the stakes

Reynolds, Laura; Koenig-Lewis, Nicole; Doering, Heike; … - In: Tourism management : research, policies, practice 91 (2022), pp. 1-12

Persistent link: https://www.econbiz.de/10013271658

Augmenting the urban place brand : on the relationship between markets and town and city centres

Alexander, Andrew; Teller, Christoph; Wood, Steve - In: Journal of business research : JBR 116 (2020), pp. 642-654

Persistent link: https://www.econbiz.de/10012257665

Branding destinations : symbolic and narrative representations and co-branding

Rowley, Jennifer; Hanna, Sonya - In: The journal of asset management 27 (2020) 3, pp. 328-338

Persistent link: https://www.econbiz.de/10012298800