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~subject:"Pricing strategy"
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Pricing strategy
Discounts
101
Consumer behaviour
87
Konsumentenverhalten
72
Cognition
66
Kognition
65
Need for cognition
40
discounts
39
need for cognition
34
Advertising effects
28
Werbewirkung
28
Theory
20
cognitive effort
20
Preismanagement
19
Theorie
19
Brand image
18
Experiment
17
Markenimage
17
Brand management
15
Decision
14
Entscheidung
14
Rabatt
14
Rebate
14
Markenführung
13
Pricing
13
Sales promotion
13
Verkaufsförderung
13
Cognitive effort
12
Advertising
11
Discounting
11
Diskontierung
11
Internet marketing
11
Online-Marketing
11
Retail trade
10
Emotion
9
Promotional methods
9
Werbung
9
pricing
8
Börsenkurs
7
Need for Cognition
7
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Undetermined
14
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3
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Article
18
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2
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Article in journal
17
Aufsatz in Zeitschrift
17
Arbeitspapier
2
Graue Literatur
2
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2
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2
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1
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English
20
Author
All
Bhatt, Siddharth Harshkant
2
DelVecchio, Devon
2
Srivastava, Joydeep
2
Akpinar, Ezgi
1
Bai, Billy
1
Barut, Mehmet
1
Berger, Paul D.
1
Biswas, Abhijit
1
Burman, Bidisha
1
Chauvin, Max
1
Coulter, Keith S.
1
Dogerlioglu-Demir, Kivilcim
1
Dost, Florian
1
Fageda, Xavier
1
Feurer, Sven
1
Gerpott, Torsten J.
1
Goggins, Kylie
1
Guha, Abhijit
1
Gürhan-Canli, Zeynep
1
Hanna, Richard
1
Heath, Timothy B.
1
Hsee, Christopher K.
1
Jaber, Mazen
1
Jakhar, Suresh Kumar
1
Jiménez, Juan Luis
1
Jones, William J.
1
Kim, Tom Joonhwan
1
Koçaş, Cenk
1
Kuester, Sabine
1
Kumar, Madhumitha Ezhil
1
Kumar, Satish
1
Lee, Seung Hyun
1
Maier, Erik
1
Muthitachareon, Achita
1
Ngwe, Donald
1
Pai, Dinesh Ramdas
1
Qiu, Ye
1
Rao, Ram C.
1
Rathore, Himanshu
1
Saeed, Khawaja Amjad
1
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Journal of business research : JBR
2
Documento de trabajo / Fundación de las Cajas de Ahorros
1
International journal of electronic commerce : IJEC
1
Journal of Product & Brand Management
1
Journal of behavioral and experimental economics
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of customer behaviour
1
Journal of marketing analytics : JMA
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing
1
Journal of retailing and consumer services
1
Marketing : ZFP ; journal of research and management
1
Marketing intelligence & planning
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
The journal of product & brand management
1
Tourism review : the official journal of the AIEST
1
Working papers / Harvard Business School, Division of Research
1
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ECONIS (ZBW)
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To partition or not to partition : role of trade-in price on consumer evaluations of purchases involving trade-ins
Kim, Tom Joonhwan
;
Srivastava, Joydeep
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
2
,
pp. 251-273
Persistent link: https://www.econbiz.de/10013177895
Saved in:
2
Can a price discount backfire? : effects of the juxtaposition of add-on fees and price
discounts
on consumer evaluations
Burman, Bidisha
;
Verma, Swati
;
Guha, Abhijit
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014547383
Saved in:
3
The role of uncertainty stemming from product monetary value in online auctions : the case of search goods
Muthitachareon, Achita
;
Barut, Mehmet
;
Saeed, Khawaja Amjad
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
1
,
pp. 65-98
Persistent link: https://www.econbiz.de/10011433887
Saved in:
4
Buying behaviors when similar products are available under pay-what-you-want and posted price conditions : field-experimental evidence
Gerpott, Torsten J.
;
Schneider, Christina
- In:
Journal of behavioral and experimental economics
65
(
2016
),
pp. 135-145
Persistent link: https://www.econbiz.de/10011640541
Saved in:
5
Divide tariffs and prosper? : a focus on the role of need for cognition
Feurer, Sven
;
Schuhmacher, Monika C.
;
Kuester, Sabine
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
2
,
pp. 101-108
Persistent link: https://www.econbiz.de/10011560950
Saved in:
6
Pay-what-you-want versus pick-your price : the interplay between participative pricing strategies and consumer's need for cognition
Rathore, Himanshu
;
Jakhar, Suresh Kumar
;
Kumar, Satish
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 73-84
Persistent link: https://www.econbiz.de/10013168031
Saved in:
7
Disguised-monetary
discounts
and purchase decisions : what is petrol worth?
Jaber, Mazen
;
Goggins, Kylie
- In:
Journal of customer behaviour
12
(
2013
)
2/3
,
pp. 95-109
Persistent link: https://www.econbiz.de/10010233775
Saved in:
8
Price differences between domestic and international air markets: an empirical application to routes from Gran Canaria
Fageda, Xavier
;
Jiménez, Juan Luis
;
Santamaría, …
-
2011
Persistent link: https://www.econbiz.de/10010436350
Saved in:
9
Hotel discount strategies on consumer responses : the role of innolvement
Lee, Seung Hyun
;
Bai, Billy
- In:
Tourism review : the official journal of the AIEST
69
(
2014
)
4
,
pp. 284-296
Persistent link: https://www.econbiz.de/10010479548
Saved in:
10
Are 1-endings the new 9-endings? : an alternative for generating price discount perceptions
Dogerlioglu-Demir, Kivilcim
;
Akpinar, Ezgi
; …
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209663
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