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Disguised-monetary discounts and purchase decisions : what is petrol worth?
Jaber, Mazen; Goggins, Kylie - In: Journal of customer behaviour 12 (2013) 2/3, pp. 95-109
Persistent link: https://www.econbiz.de/10010233775
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Effects of price framing on consumers’ perceptions of online dynamic pricing practices
Weisstein, Fei L.; Monroe, Kent B.; Kukar-Kinney, Monika - In: Journal of the Academy of Marketing Science 41 (2013) 5, pp. 501-514
Persistent link: https://www.econbiz.de/10010126694
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Coupon redemption behaviour : a Malaysian cross-segment investigation
Kitchen, Philip J.; Sharifah Faridah Syed Alwi; Norbani … - In: Marketing intelligence & planning 32 (2014) 1, pp. 66-88
Persistent link: https://www.econbiz.de/10010252036
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The strategic role of exchange promotions
Desai, Preyas S.; Purohit, Devavrat; Zhou, Bo - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 93-112
Persistent link: https://www.econbiz.de/10011437609
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Price asymmetry revisited from a marketing perspective
Lim, Yoonsung; Kim, Jeong-yoo; Berg, Nathan - In: Economic modelling 49 (2015), pp. 314-319
Persistent link: https://www.econbiz.de/10011439578
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Higher quality or lower price? : how value-increasing promotions affect retailer reputation via perceived value
Yoon, Sukki; Oh, Sangdo; Song, Sujin; Kim, Kyungok K.; … - In: Journal of business research : JBR 67 (2014) 10, pp. 2088-2096
Persistent link: https://www.econbiz.de/10010400113
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Optimizing the pricing and replenishment policy for non-instantaneous deteriorating items with stochastic demand and promotional efforts
Maihami, Reza; Karimi, Behrooz - In: Computers & operations research : and their … 51 (2014), pp. 302-312
Persistent link: https://www.econbiz.de/10010408844
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The effect of product innovation, promotion, and price on consumer switching to private labels
Abril Barrie, Carmen; Sanchez-Soriano, Joaquin; … - In: Journal of marketing channels : ... distribution … 22 (2015) 3, pp. 192-201
Persistent link: https://www.econbiz.de/10011386714
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Determining optimal inventory policy and sales price under promotional expenditure for some Veblen products
Agrawal, Anil Kumar; Gupta, Amit Ambar; Vora, Manu K. - In: International journal of applied management science : IJAMS 14 (2022) 2, pp. 114-135
Persistent link: https://www.econbiz.de/10013252820
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Consumer stockpiling and sales promotions
Lu, Anna - 2017
promotion depth is more effective than a change in promotion length. Our results suggest that this finding can be translated to …
Persistent link: https://www.econbiz.de/10011716175