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Professional sports
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Zhang, James J.
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International journal of sports marketing & sponsorship
5
European Sport management quarterly : ESMQ
1
International journal of sport management and marketing : IJSMM
1
Marketing analysis in sport business : global perspectives
1
Review of managerial science : RMS
1
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ECONIS (ZBW)
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1
Sports gambling as consumption : evidence from demand for sports lottery
Mao, Luke Lunhua
;
Zhang, James J.
;
Connaughton, Daniel P.
- In:
Sport management review
18
(
2015
)
3
,
pp. 436-447
Persistent link: https://www.econbiz.de/10011381892
Saved in:
2
Understanding consumers of Asian female sports : a case study of the Women's Korean Basketball League
Min, Sophia D.
;
Zhang, James J.
;
Kim, Min Kil
;
Kim, Chong
- In:
International journal of sport management and marketing …
15
(
2014
)
1/2
,
pp. 19-35
Persistent link: https://www.econbiz.de/10011503890
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3
Identifying critical factors in sport consumption decision making of millennial sport fans : mixed-methods approach
Yim, Brian H.
;
Byon, Kevin K.
;
Baker, Thomas A., III.
; …
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
4
,
pp. 484-503
Persistent link: https://www.econbiz.de/10012623291
Saved in:
4
Sport business in China : current state and prospect
Liu, Dongfeng
;
Zhang, James J.
;
Desbordes, Michel
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 2-10
Persistent link: https://www.econbiz.de/10011695186
Saved in:
5
When the future of Chinese soccer is at stake : Chinese youth's attention, involvement and satisfaction
Qian, Tyreal Yizhou
;
Wang, Jerred Junqi
;
Chou, Winston …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 29-47
Persistent link: https://www.econbiz.de/10011695233
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6
The development of NBA in China : a glocalization perspective
Zhou, Liangjun
;
Wang, Jerred Junqi
;
Chen, Xiaoying
; …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 81-94
Persistent link: https://www.econbiz.de/10011695284
Saved in:
7
Sport business in China
Zhang, James J.
(
ed.
);
Liu, Dongfeng
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011695462
Saved in:
8
Variables affecting the market demand of sport lottery sales in China : the case of Guangdong Province
Zhou, Liangjun
;
Zhang, James J.
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 116-136
Persistent link: https://www.econbiz.de/10011695496
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9
Self-branding through NFL team fanship : fans' desired self-image and its implications for branding practices
Wang, Jerred Junqi
;
Braunstein-Minkove, Jessica R.
; …
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10012597288
Saved in:
10
Analyzing sport fan Facebook pages influences of post characteristics and brand attributes on fan engagement
Ma, Shang Chun
;
Chang, Ching-Hung
;
Ma, Shang-Ming
; …
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 163-181)
.
2022
Persistent link: https://www.econbiz.de/10014311258
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