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Profisport
Consumer behaviour
39
Konsumentenverhalten
38
Sports marketing
30
Sportmarketing
29
Sports
23
Sport
22
Professional sports
20
China
19
Sport event
12
Sportveranstaltung
12
Sport organization
11
Sportorganisation
11
USA
11
United States
11
Brand management
9
Football
9
Fußball
9
Markenführung
8
Brand image
7
Markenimage
7
Beziehungsmarketing
6
Internet marketing
6
Motivation
6
Online-Marketing
6
Relationship marketing
6
Service quality
6
Ball game
5
Ballsport
5
Customer satisfaction
5
Deutschland
5
Dienstleistungsqualität
5
Emotion
5
Germany
5
Kundenzufriedenheit
5
Measurement
5
Social Web
5
Social web
5
Sponsorship
5
Arbeitsgruppe
4
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Zhang, James J.
12
Byon, Kevin K.
8
Yim, Brian H.
4
Baker, Thomas A., III.
3
Wang, Jerred Junqi
3
Desbordes, Michel
2
Jones, Charles W.
2
Kim, Kyungyeol
2
Liu, Dongfeng
2
Zhou, Liangjun
2
Baek, Woo-yeul
1
Braunstein-Minkove, Jessica R.
1
Chang, Ching-Hung
1
Chen, Wan-Chen
1
Chen, Xiaoying
1
Choi, Young-hwan
1
Chou, Winston Wen-hao
1
Connaughton, Daniel P.
1
Gong, Bo
1
Jang, Wooyoung
1
Kim, Chong
1
Kim, Euisoo
1
Kim, Min Kil
1
Kim, Minhong
1
Lei, Chundong
1
Li, Bo
1
Lyberger, Mark R.
1
Ma, Shang Chun
1
Ma, Shang-Ming
1
Mao, Luke Lunhua
1
Mastromartino, Brandon
1
Meng, Xiao
1
Min, Sophia D.
1
Navarro-Picado, José F.
1
Pedersen, Paul M.
1
Pedersen, Zack P.
1
Qian, Tyreal Yizhou
1
Salge, Carolina Alves de Lima
1
Santos, Manuel Alonso dos
1
Song, Doori
1
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International journal of sports marketing & sponsorship
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
European Sport management quarterly : ESMQ
2
International journal of sport management and marketing : IJSMM
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Marketing analysis in sport business : global perspectives
1
Review of managerial science : RMS
1
Sport management review
1
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ECONIS (ZBW)
20
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1
Identifying critical factors in sport consumption decision making of millennial sport fans : mixed-methods approach
Yim, Brian H.
;
Byon, Kevin K.
;
Baker, Thomas A., III.
; …
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
4
,
pp. 484-503
Persistent link: https://www.econbiz.de/10012623291
Saved in:
2
Sportscape, emotion, and behavioral intention : a case of the big four US-based major sport leagues
Jang, Wooyoung
;
Byon, Kevin K.
;
Yim, Brian H.
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
3
,
pp. 321-343
Persistent link: https://www.econbiz.de/10012256486
Saved in:
3
The influence of emotions on game and service satisfaction and behavioral intention in winning and losing situations : moderating effect of identification with the team
Yim, Brian H.
;
Byon, Kevin K.
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
2
,
pp. 93-106
Persistent link: https://www.econbiz.de/10012173520
Saved in:
4
Sports gambling as consumption : evidence from demand for sports lottery
Mao, Luke Lunhua
;
Zhang, James J.
;
Connaughton, Daniel P.
- In:
Sport management review
18
(
2015
)
3
,
pp. 436-447
Persistent link: https://www.econbiz.de/10011381892
Saved in:
5
Understanding consumers of Asian female sports : a case study of the Women's Korean Basketball League
Min, Sophia D.
;
Zhang, James J.
;
Kim, Min Kil
;
Kim, Chong
- In:
International journal of sport management and marketing …
15
(
2014
)
1/2
,
pp. 19-35
Persistent link: https://www.econbiz.de/10011503890
Saved in:
6
Sport business in China : current state and prospect
Liu, Dongfeng
;
Zhang, James J.
;
Desbordes, Michel
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 2-10
Persistent link: https://www.econbiz.de/10011695186
Saved in:
7
When the future of Chinese soccer is at stake : Chinese youth's attention, involvement and satisfaction
Qian, Tyreal Yizhou
;
Wang, Jerred Junqi
;
Chou, Winston …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 29-47
Persistent link: https://www.econbiz.de/10011695233
Saved in:
8
The development of NBA in China : a glocalization perspective
Zhou, Liangjun
;
Wang, Jerred Junqi
;
Chen, Xiaoying
; …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 81-94
Persistent link: https://www.econbiz.de/10011695284
Saved in:
9
Sport business in China
Zhang, James J.
(
ed.
);
Liu, Dongfeng
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011695462
Saved in:
10
Variables affecting the market demand of sport lottery sales in China : the case of Guangdong Province
Zhou, Liangjun
;
Zhang, James J.
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 116-136
Persistent link: https://www.econbiz.de/10011695496
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