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~subject:"Public relations"
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Public relations
Brand management
81
Markenführung
79
Corporate reputation
50
Firmenimage
49
Consumer behaviour
40
Konsumentenverhalten
37
Brand image
35
Markenimage
32
Unternehmenskultur
28
Corporate culture
26
Öffentlichkeitsarbeit
24
Malaysia
22
Marketing management
22
Marketingmanagement
22
Brand
20
Brand architecture
20
Markenartikel
20
Markenarchitektur
19
Marketing
19
Reputation
14
Customer satisfaction
12
Place marketing
12
Standortmarketing
12
Tourism
12
Beziehungsmarketing
11
Kundenzufriedenheit
11
Relationship marketing
11
Tourismus
11
Welt
11
World
11
Corporate image
10
Higher education institution
10
Hochschule
10
Designation of origin
9
Herkunftsbezeichnung
9
Holiday behaviour
9
Social Web
9
Social web
9
Tourism marketing
9
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20
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Article in journal
22
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22
Collection of articles of several authors
3
Sammelwerk
3
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1
Bibliographie
1
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English
25
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Melewar, T. C.
25
Bang, Nguyen
8
Foroudi, Pantea
7
Dennis, Charles
5
Ageeva, Elena
2
Bartholmé, Roland H.
2
Devereux, Luke
2
Dinnie, Keith
2
Gupta, Suraksha
2
Kitchen, Philip J.
2
Sharifah Faridah Syed Alwi
2
Willi, Christine Hallier
2
Bodoh, Jim
1
Broderick, Amanda J.
1
Chen, Chen-Chu
1
Chen, Chen-Chu Matilda
1
Chen, Cheng-Hao Steve
1
Foroudi, Mohammad Mahdi
1
Gambetti, Rossella C.
1
Han, Sung Ho
1
Hussain, Shahzeb
1
Japutra, Arnold
1
Jin, Zhongqi
1
Karaosmanoglu, Elif
1
Lange, Thomas
1
Martin, Kelly D.
1
Navare, Jyoti
1
Pascaru, Olga
1
Priporas, Constantinos Vasilios
1
Shaalan, Ahmed
1
Skinner, Heather
1
Tourky, Marwa
1
Tran, Mai An
1
Yu, Xiaoyu
1
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Journal of business research : JBR
4
Journal of marketing communications
3
Qualitative market research : an international journal
3
The marketing review
3
International studies of management and organization
2
The journal of brand management : an international journal
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Corporate reputation review : an international journal
1
European business review
1
European journal of marketing : EJM
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
24
USB Cologne (EcoSocSci)
1
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1
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
Saved in:
2
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
Saved in:
3
Special issue: corporate branding, identity and communications
Melewar, T. C.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003458847
Saved in:
4
Corporate communications, identity and image : a research agenda
Karaosmanoglu, Elif
;
Melewar, T. C.
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 196-206
Persistent link: https://www.econbiz.de/10003458931
Saved in:
5
Facets of corporate identity, communication, and reputation
Melewar, T. C.
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003517706
Saved in:
6
Exploring the auditory dimension of corporate identity management
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 92-107
Persistent link: https://www.econbiz.de/10009156917
Saved in:
7
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier
;
Melewar, T. C.
;
Broderick, …
- In:
The marketing review
13
(
2013
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
Saved in:
8
A review of the uses of corporate reputation : different perspectives and definitions
Chen, Chen-Chu
;
Bang, Nguyen
;
Melewar, T. C.
;
Dennis, …
- In:
The marketing review
15
(
2015
)
3
,
pp. 263-288
Persistent link: https://www.econbiz.de/10011438100
Saved in:
9
Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2269-2281
Persistent link: https://www.econbiz.de/10010401999
Saved in:
10
Exploring the corporate image formation process
Tran, Mai An
;
Bang, Nguyen
;
Melewar, T. C.
;
Bodoh, Jim
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 86-114
Persistent link: https://www.econbiz.de/10010491599
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