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Public relations
Brand management
67
Markenführung
65
Consumer behaviour
51
Konsumentenverhalten
48
Marketing management
48
Marketingmanagement
47
Corporate reputation
39
Marketing
39
Brand image
36
Firmenimage
36
Markenimage
34
Innovation
25
Relationship marketing
25
Beziehungsmarketing
22
Advertising
20
Corporate culture
19
Öffentlichkeitsarbeit
19
Social Web
18
Social web
18
Brand
17
Reputation
17
Multinationales Unternehmen
16
Unternehmenskultur
16
Communication
15
Markenartikel
14
Transnational corporation
14
Globalization
13
Kommunikation
13
Marketing communications
13
United Kingdom
13
Corporate Social Responsibility
12
Corporate social responsibility
12
Internet marketing
12
Online-Marketing
12
Werbung
12
Brand architecture
11
Globalisierung
11
International marketing
11
Lieferantenmanagement
11
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5
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English
26
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Kitchen, Philip J.
17
Foroudi, Pantea
9
Melewar, T. C.
8
Dennis, Charles
3
Gupta, Suraksha
3
Ageeva, Elena
2
Bang, Nguyen
2
Cuomo, Maria Teresa
2
Foroudi, Mohammad Mahdi
2
Papasolomou, Ioanna C.
2
Shaalan, Ahmed
2
Sharifah Faridah Syed Alwi
2
Tourky, Marwa
2
Balmer, John M.T.
1
Blumrodt, Jens
1
Dean, Dianne
1
Devereux, Luke
1
Dinnie, Keith
1
Han, Dongsub
1
Hussain, Shahzeb
1
Jin, Zhongqi
1
Kanso, Ali M.
1
Katsikeas, Constantine S.
1
Kim, Ilchul
1
Kitchen, Philip
1
Li, Tao
1
Nelson, Richard Alan
1
Panopoulos, Anastasios
1
Papasolomou, Ioanna
1
Pascaru, Olga
1
Priporas, Constantinos Vasilios
1
Sabova, Maria
1
Schultz, Don E.
1
Shaalan, Ahmed S.
1
Stoian, Maria-Cristina
1
Tourky, Marwa E.
1
White, Jon
1
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Journal of business research : JBR
5
Marketing Intelligence & Planning
5
Corporate reputation review : an international journal
2
European Journal of Marketing
2
Journal of marketing communications
2
A reader in marketing communications
1
Corporate Communications: An International Journal
1
European business review
1
European journal of marketing : EJM
1
Handbook of corporate communication and public relations : pure and applied
1
International studies of management and organization
1
Journal of business strategy
1
Journal of promotion management : JPM
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
18
Other ZBW resources
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1
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
2
Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
Saved in:
3
Examining the influence of corporate website favorability on corporate image and corporate reputation : findings from fsQCA
Ageeva, Elena
;
Melewar, T. C.
;
Foroudi, Pantea
;
Dennis, …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 287-304
Persistent link: https://www.econbiz.de/10011881789
Saved in:
4
The Tour de France : corporate sponsorships and doping accusations
Blumrodt, Jens
;
Kitchen, Philip J.
- In:
Journal of business strategy
36
(
2015
)
2
,
pp. 41-48
Persistent link: https://www.econbiz.de/10011309569
Saved in:
5
Corporate identity antecedents and components : toward a theoretical framework
Kitchen, Philip J.
;
Tourky, Marwa E.
;
Dean, Dianne
; …
- In:
Corporate reputation review : an international journal
16
(
2013
)
4
,
pp. 263-284
Persistent link: https://www.econbiz.de/10010202904
Saved in:
6
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
7
The role of corporate identity in CSR implementation : an integrative framework
Tourky, Marwa
;
Kitchen, Philip J.
;
Shaalan, Ahmed
- In:
Journal of business research : JBR
117
(
2020
),
pp. 694-706
Persistent link: https://www.econbiz.de/10012288093
Saved in:
8
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
Saved in:
9
BP and the Deepwater Horizon oil spill : a case study of how company management employed public relations to restore a damaged brand
Kanso, Ali M.
;
Nelson, Richard Alan
;
Kitchen, Philip J.
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 703-731
Persistent link: https://www.econbiz.de/10012314011
Saved in:
10
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
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