//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Rebate"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The moderating effects of need...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Rebate
Discounts
101
Consumer behaviour
87
Konsumentenverhalten
72
Cognition
66
Kognition
65
Need for cognition
40
discounts
39
need for cognition
34
Advertising effects
28
Werbewirkung
28
Pricing strategy
20
Theory
20
cognitive effort
20
Preismanagement
19
Theorie
19
Brand image
18
Experiment
17
Markenimage
17
Brand management
15
Decision
14
Entscheidung
14
Rabatt
14
Markenführung
13
Pricing
13
Sales promotion
13
Verkaufsförderung
13
Cognitive effort
12
Advertising
11
Discounting
11
Diskontierung
11
Internet marketing
11
Online-Marketing
11
Retail trade
10
Emotion
9
Promotional methods
9
Werbung
9
pricing
8
Börsenkurs
7
Need for Cognition
7
more ...
less ...
Online availability
All
Undetermined
8
Free
2
Type of publication
All
Article
13
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
14
Author
All
Bhatt, Siddharth Harshkant
2
Akpinar, Ezgi
1
Bai, Billy
1
Berger, Paul D.
1
Biswas, Abhijit
1
Burman, Bidisha
1
Chauvin, Max
1
DelVecchio, Devon
1
Dogerlioglu-Demir, Kivilcim
1
Dost, Florian
1
Goggins, Kylie
1
Guha, Abhijit
1
Gürhan-Canli, Zeynep
1
Hanna, Richard
1
Heath, Timothy B.
1
Huang, Wen Hsien
1
Hudik, Marek
1
Jaber, Mazen
1
Karlíček, Miroslav
1
Koçaş, Cenk
1
Lee, Seung Hyun
1
Luong, Alexandra
1
Maier, Erik
1
Ngwe, Donald
1
Pai, Dinesh Ramdas
1
Qiu, Ye
1
Rao, Ram C.
1
Slegh, David
1
Srivastava, Joydeep
1
Suri, Rajneesh
1
Swain, Scott D.
1
Swaminathan, Srinivasan
1
Verma, Swati
1
Yang, Chun-ming
1
Říha, David
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of customer behaviour
1
Journal of marketing analytics : JMA
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Nankai business review international
1
The journal of product & brand management
1
Tourism review : the official journal of the AIEST
1
Working papers / Harvard Business School, Division of Research
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Can a price discount backfire? : effects of the juxtaposition of add-on fees and price
discounts
on consumer evaluations
Burman, Bidisha
;
Verma, Swati
;
Guha, Abhijit
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014547383
Saved in:
2
Buy four get 30% off : how consumers respond to missing a quantity discount
Huang, Wen Hsien
;
Yang, Chun-ming
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1326-1342
Persistent link: https://www.econbiz.de/10011338666
Saved in:
3
Disguised-monetary
discounts
and purchase decisions : what is petrol worth?
Jaber, Mazen
;
Goggins, Kylie
- In:
Journal of customer behaviour
12
(
2013
)
2/3
,
pp. 95-109
Persistent link: https://www.econbiz.de/10010233775
Saved in:
4
Hedonic product discountes : when is the price right?
Luong, Alexandra
;
Slegh, David
- In:
Nankai business review international
5
(
2014
)
4
,
pp. 356-364
Persistent link: https://www.econbiz.de/10010467405
Saved in:
5
Hotel discount strategies on consumer responses : the role of innolvement
Lee, Seung Hyun
;
Bai, Billy
- In:
Tourism review : the official journal of the AIEST
69
(
2014
)
4
,
pp. 284-296
Persistent link: https://www.econbiz.de/10010479548
Saved in:
6
Are 1-endings the new 9-endings? : an alternative for generating price discount perceptions
Dogerlioglu-Demir, Kivilcim
;
Akpinar, Ezgi
; …
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209663
Saved in:
7
Optimizing time-limited price promotions
Hanna, Richard
;
Swain, Scott D.
;
Berger, Paul D.
- In:
Journal of marketing analytics : JMA
4
(
2016
)
2/3
,
pp. 77-92
Persistent link: https://www.econbiz.de/10011662831
Saved in:
8
Increasing retailer loyalty through the use of cash back rebate sites
Qiu, Ye
;
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 743-762
Persistent link: https://www.econbiz.de/10012294605
Saved in:
9
When signal swamps substance : the effects of multi-unit discount's positive and negative cues on sales
DelVecchio, Devon
;
Heath, Timothy B.
;
Chauvin, Max
- In:
The journal of product & brand management
26
(
2017
)
7
,
pp. 750-758
Persistent link: https://www.econbiz.de/10011808420
Saved in:
10
Fake
discounts
drive real revenues in retail
Ngwe, Donald
-
2018
Persistent link: https://www.econbiz.de/10011931556
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->