In the present consumer or customer oriented competitive market environment, the success of services or schemes depends on their usage by the customers, for which the customers are to be informed about such schemes and policies, for which they should design appropriate policies to reach the...

Retail industry, being the fifth largest in the world, is one of the sunrise sectors with huge growth potential and accounts for 14-15% of the country's GDP. Comprising of organized and unorganized sectors. Indian retail industry is one of the fastest growing industries in India, especially over...