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Aktuelle Forschungsfragen im Dienstleistungsmarketing : [Workshop Dienstleistungsmarketing 2008]
Stauss, Bernd (ed.) - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003716451
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Services marketing : text and cases
Baron, Steve; Harris, Kim; Hilton, Toni - 2009 - 3. ed.
Persistent link: https://www.econbiz.de/10003754631
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Exceptional service, exceptional profit : the secrets of building a five-star customer service organization
Inghilleri, Leonardo; Solomon, Micah - 2010
Persistent link: https://www.econbiz.de/10003865520
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In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian - 2007
Persistent link: https://www.econbiz.de/10003377346
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Kundenloyalität durch Kundenvorteile : segmentspezifische Analyse und Implikationen für das Kundenbeziehungsmanagement
Conze, Oliver - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003498314
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Service provider - customer interactions : key to success of innovative services
Hoffmann, Antje; Herstatt, Cornelius - 2005 - [Elektronische Ressource]
the current state of interaction research with special focus on service marketing and service purchasing processes. A … identified three different approaches of successful interactions between service providers and potential buyers during marketing … market ; service marketing ; service purchasing …
Persistent link: https://www.econbiz.de/10009424474
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Kunden- und mitarbeiterorientierte Organisationsgestaltung industrieller Dienstleistungsunternehmen
Ziemeck, Heike Annemarie Ingeborg - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003171007
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The service-dominant logic of marketing : dialog, debate, and directions
Lusch, Robert F. (ed.); Vargo, Stephen L. (contributor) - 2006
Persistent link: https://www.econbiz.de/10003082068