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~subject:"Relationship marketing"
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Relationship marketing
Konsumentenverhalten
79,051
Consumer behaviour
78,619
Theorie
9,824
Theory
9,638
Brand management
9,376
Markenführung
9,375
Markenartikel
9,114
Youth
9,035
Beziehungsmarketing
8,934
Jugendliche
8,926
Brand
8,020
Markenimage
7,257
Brand image
7,208
USA
6,218
United States
5,813
Deutschland
5,523
Online-Handel
5,449
Online retailing
5,435
Kundenzufriedenheit
5,425
Customer satisfaction
5,422
Social Web
4,841
Social web
4,837
Germany
4,570
Online-Marketing
4,515
Internet marketing
4,489
Einzelhandel
4,365
Dienstleistungsqualität
4,315
Service quality
4,313
Retail trade
4,266
Werbewirkung
3,749
Advertising effects
3,699
Verbraucherverhalten
3,569
Electronic Commerce
3,562
Experiment
3,511
E-commerce
3,449
Werbung
3,232
Emotion
3,189
Advertising
3,108
Preismanagement
2,952
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Han, Heesup
41
Hollebeek, Linda D.
31
Mattila, Anna S.
28
Verhoef, Peter C.
26
Huber, Frank
25
Kumar, V.
24
Loureiro, Sandra Maria Correia
22
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Rather, Raouf Ahmad
18
Herrmann, Andreas
17
Usman, Osly
17
Ahn, Jiseon
16
Khan, Imran
16
Mittal, Vikas
16
Swoboda, Bernhard
16
Foscht, Thomas
15
Gil Saura, Irene
15
Grewal, Dhruv
15
Hyun, Sunghyup Sean
15
Japutra, Arnold
15
Lemon, Katherine N.
15
Schramm-Klein, Hanna
15
So, Kevin Kam Fung
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Gustafsson, Anders
14
Quach, Sara
14
Rahman, Zillur
14
Sesé, F. Javier
14
Veloutsou, Cleopatra
14
Das, Gopal
13
Evanschitzky, Heiner
13
Fetscherin, Marc
13
Fournier, Susan
13
Ko, Eunju
13
Malthouse, Edward C.
13
McDonald, Heath
13
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American Marketing Association
8
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7
IGI Global
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3
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2
Friedrich-Schiller-Universität Jena
2
Springer-Verlag GmbH
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Bertelsmann Stiftung
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Customs Co-operation Council
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
1
European Marketing Academy
1
Fraunhofer-Informationszentrum Raum und Bau
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft für Ökologische Kommunikation mbH
1
Gesellschaft zur Erforschung des Markenwesens
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GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
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1
Haufe-Lexware GmbH & Co. KG
1
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1
Leipziger Universitätsverlag GmbH
1
Logos Verlag Berlin
1
Manz'sche Verlags- und Universitätsbuchhandlung
1
Markendialog <1, 1997, Frankfurt, Main>
1
MultiPart Garantie AG
1
MultiPart Garantie AG <Ringsheim>
1
NetLibrary, Inc
1
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Journal of retailing and consumer services
463
Journal of business research : JBR
369
International journal of hospitality management
164
The journal of services marketing
116
The journal of product & brand management
101
The journal of brand management : an international journal
85
Psychology & marketing
78
Cogent business & management
76
Journal of the Academy of Marketing Science
76
Journal of hospitality marketing & management
74
Journal of travel and tourism marketing
69
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
68
Journal of retailing
66
Journal of strategic marketing
66
The service industries journal
64
Industrial marketing management : the international journal for industrial and high-tech firms
61
Journal of service management
57
Marketing intelligence & planning
54
The international review of retail, distribution and consumer research
54
Journal of marketing
53
European journal of marketing : EJM
52
Services marketing quarterly
50
International journal of retail & distribution management
49
Journal of service research : JSR
49
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Tourism management : research, policies, practice
48
SpringerLink / Bücher
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
International journal of internet marketing and advertising : IJIMA
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
41
Service business
40
International journal of electronic marketing and retailing : IJEMR
39
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
38
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
37
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
Business horizons
32
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Source
All
ECONIS (ZBW)
8,917
USB Cologne (EcoSocSci)
3
BASE
1
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1
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8,921
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date (newest first)
date (oldest first)
1
The relationship between
brand
experience,
brand
personality and customer loyalty
Pham Thi Minh Ly
;
Le Tuan Loc
- In:
International journal of business and economics
16
(
2017
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011971363
Saved in:
2
An examination of consumer's
brand
loyalty and purchase intention toward collaborations in the sport
brand
footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Saved in:
3
Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign
fashion
brands : the moderating role of country of salesperson
Choi, Yu Hua
;
Choo, Ho Jung
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
Saved in:
4
Building
brand
loyalty in e-commerce of
fashion
lingerie
Sanchez Torres, Javier A.
;
Arroyo-Cañada, Francisco-Javier
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10011703068
Saved in:
5
User engagement in social media : an explorative study of Swedish
fashion
brands
Geissinger, Andrea
;
Laurell, Christofer
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
Saved in:
6
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
7
Social media, online
brand
communities, and customer engagement in the
fashion
industry
Helal, Guida
- In:
Leveraging computer-mediated marketing environments
,
(pp. 143-172)
.
2019
Persistent link: https://www.econbiz.de/10011971314
Saved in:
8
Proactive versus reactive apparel brands in sustainability : influences on
brand
loyalty
Park, Hyejune
;
Kim, Youn-Kyung
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 114-122
Persistent link: https://www.econbiz.de/10011442366
Saved in:
9
Corporate branding, emotional attachment and
brand
loyalty : the case of luxury
fashion
branding
So, Jing Theng
;
Parsons, Andrew Grant
;
Yap, Sheau-fen
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 403-423
Persistent link: https://www.econbiz.de/10010198004
Saved in:
10
An integrative model for online community citizenship behavior of luxury
fashion
brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
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