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~subject:"Relationship marketing"
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Marketing-Management : Analyse...
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Relationship marketing
Management
46,134
Marketing
31,350
Kongress
20,627
Marketingmanagement
17,002
Marketing management
16,180
Theorie
8,913
Theory
8,730
Deutschland
8,531
Germany
6,214
USA
5,727
United States
4,610
Consumer behaviour
4,027
Strategisches Management
3,921
Konsumentenverhalten
3,898
Unternehmen
3,561
management
3,530
Managers
2,717
Beziehungsmarketing
2,702
Führungskräfte
2,671
Welt
2,638
World
2,599
marketing
2,583
Aufsatzsammlung
2,561
Innovation
2,528
Strategic management
2,518
Unternehmenserfolg
2,267
Betriebswirtschaftslehre
2,141
Firm performance
2,073
Brand management
1,987
Markenführung
1,979
Multinationales Unternehmen
1,939
SME
1,918
KMU
1,905
Business economics
1,842
Online-Marketing
1,656
Innovationsmanagement
1,655
Organizational change
1,642
Internet marketing
1,613
Führungsstil
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Bruhn, Manfred
37
Homburg, Christian
25
Kumar, V.
17
Grönroos, Christian
11
Hinterhuber, Hans H.
11
Bauer, Hans H.
10
Kleinaltenkamp, Michael
10
Kotler, Philip
10
Verhoef, Peter C.
10
Armstrong, Gary
9
Schüller, Anne M.
9
Sheth, Jagdish N.
9
Terho, Harri
9
Wilde, Klaus D.
9
Stauss, Bernd
8
Belz, Christian
7
Fink, Klaus-J.
7
Günter, Bernd
7
Hippner, Hajo
7
Lindgreen, Adam
7
Palmatier, Robert W.
7
Payne, Adrian
7
Wiedmann, Klaus-Peter
7
Chaffey, Dave
6
Finne, Åke
6
Fuchs, Gerhard
6
Herrmann, Andreas
6
Hollensen, Svend
6
Knittel, Christopher R.
6
Matzler, Kurt
6
Meffert, Heribert
6
Neslin, Scott A.
6
Petersen, J. Andrew
6
Quach, Sara
6
Stango, Victor
6
Stone, Merlin
6
Vrontis, Demetris
6
Casidy, Riza
5
Donthu, Naveen
5
Eisingerich, Andreas B
5
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American Marketing Association
10
Springer Fachmedien Wiesbaden
8
IGI Global
5
Fachhochschule Reutlingen / European School of Business
4
AMACOM
3
Verlag Franz Vahlen
3
Deutsche Verkehrswissenschaftliche Gesellschaft
2
Edward Elgar Publishing
2
Erich-Schmidt-Verlag <Berlin>
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Harvard Graduate School of Business Administration
2
Institut für Marktorientierte Unternehmensführung Mannheim
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
National Bureau of Economic Research
2
RWTH Aachen
2
Universität Mannheim
2
Université Paris-Dauphine (Paris IX)
2
marketing-Börse GmbH
2
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Arbeitsgemeinschaft Kommunaler Versorgungsunternehmen zur Förderung Rationeller, Sparsamer und Umweltschonender Energieverwendung und Rationeller Wasserverwendung
1
Banking-Forum Liechtenstein <2, 2003, Vaduz>
1
Books on Demand GmbH <Norderstedt>
1
Bremer Universitäts-Gespräch <14, 2001, Bremen>
1
Bundesvereinigung Logistik
1
Chartered Institute of Marketing
1
Cranfield School of Management
1
DATEV eG
1
DRT International <New York, NY>
1
Deutsch-Französische Unternehmertage <1, 1996, Rudolstadt>
1
Deutsche Tagung zu Mass Customization <2, 2000, Frankfurt, Main>
1
Deutscher Logistik-Kongress <17, 2000, Berlin>
1
Deutscher Sparkassen- und Giroverband
1
Deutschland / Bundesministerium für Verkehr, Bau- und Wohnungswesen
1
Deutschland / Bundeswehr / Universität Hamburg
1
Dienstleistungsmarketing-Workshop <8, 2001, Innsbruck>
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of business research : JBR
51
SpringerLink / Bücher
41
The journal of business & industrial marketing
34
Journal of strategic marketing
30
Journal of retailing and consumer services
25
Journal of the Academy of Marketing Science
23
European journal of marketing : EJM
19
Gabler Edition Wissenschaft
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
15
Business horizons
15
Cogent business & management
13
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
13
Journal of marketing communications
12
Journal of marketing management : MM
12
Marketing intelligence & planning
12
Springer eBook Collection
12
The journal of product & brand management
12
International journal of electronic customer relationship management : IJECRM
11
Journal of business-to-business marketing
11
Journal of marketing
11
Journal of retailing
11
Springer eBook Collection / Business and Economics
11
The service industries journal
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
The marketing review
10
Asia Pacific journal of marketing and logistics
9
Europäische Hochschulschriften / 5
9
Harvard-Business-Manager : das Wissen der Besten
9
International journal of internet marketing and advertising : IJIMA
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
International journal of hospitality management
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of marketing for higher education
8
European Journal of Marketing
7
International journal of retail & distribution management
7
International review on public and non-profit marketing
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
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Source
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ECONIS (ZBW)
2,673
Other ZBW resources
31
USB Cologne (EcoSocSci)
27
BASE
7
RePEc
2
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1
Is it possible to improve the relationship between
marketing
and sales?
Kolouchova, Daniela
;
Rožek, Jan
- In:
Central European business review : CEBR
3
(
2014
)
4
,
pp. 30-36
Persistent link: https://www.econbiz.de/10010529558
Saved in:
2
Market-based
management
: strategies for growing customer value and profitability
Best, Roger J.
-
2009
-
5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003608461
Saved in:
3
Marketing
as promise
management
: regaining customer
management
for
marketing
Grönroos, Christian
- In:
The journal of business & industrial marketing
24
(
2009
)
5/6
,
pp. 351-359
Persistent link: https://www.econbiz.de/10009524513
Saved in:
4
Aggressive implementation of digitization in the modern business
Gijić, Nebojša
;
Dimitrijević, Oliver
;
Jović, Adriana
- In:
Ekonomika : međunarodni časopis za ekonomsku teoriju …
60
(
2014
)
4
,
pp. 227-239
Persistent link: https://www.econbiz.de/10010493144
Saved in:
5
Market-based
management
: strategies for growing customer value and profitability
Best, Roger J.
-
2005
-
4. ed., internat. ed
Persistent link: https://www.econbiz.de/10002688961
Saved in:
6
Marketing
management
: a relationship
marketing
perspective
2000
Persistent link: https://www.econbiz.de/10001421595
Saved in:
7
Marktorientierte Unternehmensführung : Messung - Determinanten - Erfolgsauswirkungen
Becker, Jan
-
1999
Persistent link: https://www.econbiz.de/10001395984
Saved in:
8
Airline
marketing
and
management
Shaw, Stephen
-
1999
-
4th ed
Persistent link: https://www.econbiz.de/10001396593
Saved in:
9
Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des
Marketing
Meffert, Heribert
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001401240
Saved in:
10
Marktorientierter Unternehmenswandel : managementtheoretische Perspektiven der Marketingimplementierung
Oelsnitz, Dietrich von der
-
1999
Persistent link: https://www.econbiz.de/10001374428
Saved in:
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