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Consumer Behavior in Practice : Strategic Insights for the Modern Marketer
Chan, Eugene Y. - 2024
Introduction to this Text -- PART 1 -- Chapter 1: Consumer Decision Making Strategies -- PART 2 -- Chapter 2: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury Consumer Behavior -- Chapter 7: Digital Consumer Behavior...
Persistent link: https://www.econbiz.de/10014478777
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Strategic customer foresight : from research to strategic decision-making using the example of highly automated vehicles
Schweitzer, Nicola; Hofmann, Rupert; Meinheit, Andreas - In: Technological forecasting & social change : an … 144 (2019), pp. 49-65
Persistent link: https://www.econbiz.de/10012133875
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Marketing information and marketing intelligence for customer insights
Mandal, Pratap Chandra - In: International journal of business excellence : IJBEX 28 (2022) 1, pp. 18-31
Persistent link: https://www.econbiz.de/10014234566
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Generating and exploiting customer insights from social media data
Wieneke, Alexander; Lehrer, Christiane - In: Electronic markets : the international journal on … 26 (2016) 3, pp. 245-268
Persistent link: https://www.econbiz.de/10011666849
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Customer information resources advantage, marketing strategy and business performance : a market resources based view
Varadarajan, Rajan - In: Industrial marketing management : the international … 89 (2020), pp. 89-97
Persistent link: https://www.econbiz.de/10012289349
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Marketers project their personal preferences onto consumers : overcoming the threat of egocentric decision making
Herzog, Walter; Hattula, Johannes D.; Dahl, Darren W. - In: Journal of marketing research 58 (2021) 3, pp. 456-475
Persistent link: https://www.econbiz.de/10012521444
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Performing a strategy's world : how redesigning customers made relationship banking possible
Vargha, Zsuzsanna - In: Long range planning : LRP ; international journal of … 51 (2018) 3, pp. 480-494
Persistent link: https://www.econbiz.de/10011932119
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The role of market researchers in managerial use of market research information
Keszey, Tamara - In: Market : review for marketing theory and practice 27 (2015) 1, pp. 43-56
Persistent link: https://www.econbiz.de/10011502509
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Identifying customer needs from user-generated content
Timoshenko, Artem; Hauser, John R. - In: Marketing science : the marketing journal of the … 38 (2019) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10011999542
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Know your customer : client captivation and the epistemics of market research
Nilsson, Johan - In: Marketing theory 19 (2019) 2, pp. 149-168
Persistent link: https://www.econbiz.de/10012109363