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Key issues in multichannel customer management : current knowledge and future directions

Neslin, Scott A.; Shankar, Venkatesh - In: Journal of interactive marketing : a quarterly … 23 (2009) 1, pp. 70-81

Persistent link: https://www.econbiz.de/10003833065

Communication and promotion decisions in retailing : a review and directions for future research

Ailawadi, Kusum L.; Beauchamp, J. P.; Donthu, Naveen; … - In: Journal of retailing 85 (2009) 1, pp. 42-55

Persistent link: https://www.econbiz.de/10003834497

Are multichannel customers really more valuable? : the moderating role of product category characteristics

Kushwaha, Tarun; Shankar, Venkatesh - In: Journal of marketing 77 (2013) 4, pp. 67-85

Persistent link: https://www.econbiz.de/10009782077

Asymmetries in the effects of drivers of brand loyalty between early and late adopters and across technology generations

Lam, Shun Yin; Shankar, Venkatesh - In: Journal of interactive marketing : a quarterly … 28 (2014) 1, pp. 26-42

Persistent link: https://www.econbiz.de/10010347810

Transforming the customer experience through new technologies

Hoyer, Wayne D.; Kroschke, Mirja; Schmitt, Bernd; … - In: Journal of interactive marketing : a quarterly … 51 (2020), pp. 57-71

Persistent link: https://www.econbiz.de/10012299810

Omnichannel marketing : are cross-channel effects symmetric?

Shankar, Venkatesh; Kushwaha, Tarun - In: International journal of research in marketing : IJRM ; … 38 (2021) 2, pp. 290-310

Persistent link: https://www.econbiz.de/10012591032

Key Issues in Multichannel Customer Management : Current Knowledge and Future Directions

Neslin, Scott; Shankar, Venkatesh - 2012

Multichannel customer management is “the design, deployment, and evaluation of channels to enhance customer value through effective customer acquisition, retention, and development” (Neslin, Scott A., D. Grewal, R. Leghorn, V. Shankar, M. L. Teerling, J. S. Thomas, P. C. Verhoef (2006),...

Persistent link: https://www.econbiz.de/10014169524

How Valuable are Multichannel Customers? The Moderating Effects of Product Category on the Relationship between Channel Preference and Monetary Value

Kushwaha, Tarun - 2013

How does the monetary value of customer purchases vary by customer preference for purchase channels (e.g., catalog, store, Web, multichannel) and product category? We develop a conceptual model and hypotheses about the moderating effects of two key product category characteristics -- hedonic...

Persistent link: https://www.econbiz.de/10013091026