Similar Search Results

Customer knowledge management or customer surveillance

Rowley, Jennifer - In: Global business & economics review 7 (2005) 1, pp. 100-110

Persistent link: https://www.econbiz.de/10003108951

Brand strategies of Jordanian telecommunications service providers

Alamro, Ahmed; Rowley, Jennifer - In: The journal of brand management : an international journal 18 (2010/11) 4/5, pp. 329-348

Persistent link: https://www.econbiz.de/10008905662

Networks and customer relationships in a small software technology firm : a case study

Jones, Rosalind; Rowley, Jennifer - In: Journal of small business and entrepreneurship : JSBE ; … 24 (2011) 1, pp. 29-48

Persistent link: https://www.econbiz.de/10008987947

Exploring marketing and relationships in software SMEs : a mixed methods apporach

Parry, Sara; Kupiec-Teahan, Beata; Rowley, Jennifer - In: Management research review 35 (2012) 1, pp. 52-68

Persistent link: https://www.econbiz.de/10009501104

Brand presence in digital space

Rowley, Jennifer; Edmundson-Bird, David - In: Journal of electronic commerce in organizations : the … 11 (2013) 1, pp. 63-78

Persistent link: https://www.econbiz.de/10009792126

Business to business digital content marketing : marketers' perceptions of best practice

Holliman, Geraint; Rowley, Jennifer - In: Journal of research in interactive marketing : … 8 (2014) 4, pp. 269-293

Persistent link: https://www.econbiz.de/10010433948

Marketing for survival : a comparative case study of SME software firms

Parry, Sara; Jones, Rosalind; Rowley, Jennifer; … - In: Journal of small business and enterprise development 19 (2012) 4, pp. 712-728

Persistent link: https://www.econbiz.de/10009680508

Social media brand building strategies in B2B companies

Cawsey, Timothy; Rowley, Jennifer - In: Marketing intelligence & planning 34 (2016) 6, pp. 754-776

Persistent link: https://www.econbiz.de/10011571179

Marketing agency - client relationships : towards a research agenda

Keegan, Brendan James; Rowley, Jennifer; Tonge, Jane - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1197-1223

Persistent link: https://www.econbiz.de/10011725667

Are pub discount cards loyalty cards?

Hobbs, Rachel; Rowley, Jennifer - 2008

Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Journal of Consumer Marketing, published by and copyright Emerald Group Publishing Ltd.

Persistent link: https://www.econbiz.de/10009455104