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~subject:"Relationship marketing"
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Relationship marketing
Consumer behaviour
30
Konsumentenverhalten
30
Beziehungsmarketing
18
Dienstleistungsqualität
12
Innovation
12
Service quality
12
Dienstleistungssektor
9
Service industry
9
Social Web
9
Social web
9
marketing
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Customer satisfaction
8
Kundenzufriedenheit
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Customer integration
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Innovation management
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Innovationsmanagement
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Kundenintegration
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Virtual reality
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Lieferantenmanagement
6
Supplier relationship management
6
Virtuelle Realität
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Internet marketing
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Online-Marketing
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Artificial intelligence
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Augmented reality
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Betriebliche Wertschöpfung
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Customer service
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Customer value
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E-commerce
4
Electronic Commerce
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Kundenservice
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Kundenwert
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Netherlands
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New product development
4
Niederlande
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Online retailing
4
Online-Handel
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Produktentwicklung
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English
19
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Wetzels, Martin
12
Ruyter, Ko de
10
Mahr, Dominik
8
Chylinski, Mathew
4
Odekerken-Schröder, Gaby
4
Grewal, Dhruv
3
Heller, Jonas
3
Hilken, Tim
3
Keeling, Debbie Isobel
3
Ciuchita, Robert
2
Daryanto, Ahmad
2
Keeling, Debbie I.
2
Patterson, Paul G.
2
Pelser, Jan
2
Becker, Marc
1
Beuningen, Jacqueline van
1
Birgelen, Marcel van
1
Carlson, Jamie
1
Cox, David
1
Faßnacht, Martin
1
Gudergan, Siegfried
1
Jessen, Alexander
1
Klaus, Philipp
1
Köhler, Clemens F.
1
Mathies, Christine
1
Moeller, Sabine
1
Piyathasanan, Bhuminan
1
Rahman, Syed Mahmudur
1
Rohm, Andrew J.
1
Ruyter, Kode
1
Satornino, Cinthia B.
1
Sauer, Nicola E.
1
Schnurr, Benedikt
1
Scholl-Grissemann, Ursula
1
Stead, Susan
1
Teichmann, Karin
1
Wetzels, Ruud
1
Wetzels, Ruud W. H.
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Journal of retailing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
Australasian marketing journal
1
International journal of electronic commerce : IJEC
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing
1
Journal of service management
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Journal of service research
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Journal of service research : JSR
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Service business
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ECONIS (ZBW)
19
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1
Toward multisensory customer experiences : a cross-disciplinary bibliometric review and future research directions
Stead, Susan
;
Wetzels, Ruud
;
Wetzels, Martin
; …
- In:
Journal of service research
25
(
2022
)
3
,
pp. 440-459
Persistent link: https://www.econbiz.de/10013395979
Saved in:
2
Value cocreation at its peak : the asymmetric relationship between coproduction and loyalty
Sauer, Nicola E.
;
Scholl-Grissemann, Ursula
;
Teichmann, …
- In:
Journal of service management
27
(
2016
)
4
,
pp. 563-590
Persistent link: https://www.econbiz.de/10011563693
Saved in:
3
The impact of attitud strength on customer-oriented priority setting by decision-makers : an empirical investigation
Birgelen, Marcel van
;
Ruyter, Ko de
;
Wetzels, Martin
- In:
Journal of economic psychology : research in economic …
24
(
2003
)
6
,
pp. 763-783
Persistent link: https://www.econbiz.de/10001845697
Saved in:
4
Service firms and customer loyalty programs : a regulatory fit perspective of reward preferences in a health club setting
Daryanto, Ahmad
;
Ruyter, Ko de
;
Wetzels, Martin
; …
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 604-616
Persistent link: https://www.econbiz.de/10008747770
Saved in:
5
Return on interactivity : the impact of online agents on newcomer adjustment
Köhler, Clemens F.
;
Rohm, Andrew J.
;
Ruyter, Ko de
; …
- In:
Journal of marketing
75
(
2011
)
2
,
pp. 93-108
Persistent link: https://www.econbiz.de/10008935841
Saved in:
6
Take it or leave it : using regulatory fit theory to understand reward redemption in channel reward programs
Keeling, Debbie Isobel
;
Daryanto, Ahmad
;
Ruyter, Ko de
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1345-1356
Persistent link: https://www.econbiz.de/10010227743
Saved in:
7
The conditional enjoyment-enhancing effect of shipping box aesthetics
Schnurr, Benedikt
;
Wetzels, Martin
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012305268
Saved in:
8
B2B channel partner programs : disentangling indebtedness from gratiude
Pelser, Jan
;
Ruyter, Ko de
;
Wetzels, Martin
;
Grewal, Dhruv
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 660-678
Persistent link: https://www.econbiz.de/10011422468
Saved in:
9
You've lost that learning feeling : drivers and drawbacks of channel partner disengagement with sales training
Satornino, Cinthia B.
;
Pelser, Jan
;
Wetzels, Martin
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 258-276
Persistent link: https://www.econbiz.de/10014433589
Saved in:
10
There is a secret to success : Linking customer experience management practices to profitability
Wetzels, Ruud W. H.
;
Klaus, Philipp
;
Wetzels, Martin
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014303332
Saved in:
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