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PRODUCER VERSUS RETAIL BRAND S...
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Retail trade
Brand management
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Brand image
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brand strategies
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retail brand
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Vertriebsweg
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Brand Management
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Global Management DOI:http://dx.doi.org/10.4468/2001.1.03court.freeling.george
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Markentransfer
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New Distribution Channels
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advertising campaigns
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city brand
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product evaluations
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Khan, Imran
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The international review of retail, distribution and consumer research
2
The journal of product & brand management
2
International journal of retail and distribution management
1
Inventi impact: retailing & consumer services
1
Journal of business research : JBR
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ECONIS (ZBW)
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1
Customer experience model : social environment, retail brand and positive WOM
Andajani, Erna
;
Hadiwidjojo, Djumilah
;
Rahayu, Mintarti
; …
- In:
Inventi impact: retailing & consumer services
(
2015
)
2
,
pp. 74-90
Persistent link: https://www.econbiz.de/10011477200
Saved in:
2
Retail brand experience : scale development and validation
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 435-451
Persistent link: https://www.econbiz.de/10011620591
Saved in:
3
Price-quality relationship in pricing strategies for private labels
Olbrich, Rainer
;
Jansen, Hans Christian
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 429-438
Persistent link: https://www.econbiz.de/10010429349
Saved in:
4
The role of customer loyalty as a brand extension purchase predictor
Martinelli, Elisa
;
Belli, Alex
;
Marchi, Gianluca
- In:
The international review of retail, distribution and …
25
(
2015
)
2
,
pp. 105-119
Persistent link: https://www.econbiz.de/10011299067
Saved in:
5
Brand experience anatomy in retailing : an interpretive structural modeling approach
Khan, Imran
;
Rahman, Zillur
- In:
Journal of retailing and consumer services
24
(
2015
),
pp. 60-69
Persistent link: https://www.econbiz.de/10010528608
Saved in:
6
Using brand alliances with artists to expand retail brand personality
Kim, Pielah
;
Vaidyanathan, Rajiv
;
Chang, Hua
;
Stoel, Leslie
- In:
Journal of business research : JBR
85
(
2018
),
pp. 424-433
Persistent link: https://www.econbiz.de/10011815595
Saved in:
7
An integrated model of retail brand equity : the role of consumer shopping experience and shopping value
Zhang, Chi
;
Vorhies, Douglas W.
;
Zhou, Wenkai
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 398-413
Persistent link: https://www.econbiz.de/10014372592
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8
Crosswise and reciprocal interdependencies within retailers' multichannel structures
Swoboda, Bernhard
;
Weindel, Julia
;
Schramm-Klein, Hanna
- In:
The international review of retail, distribution and …
26
(
2016
)
4
,
pp. 347-374
Persistent link: https://www.econbiz.de/10011594187
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9
Impact of store personality on store loyalty : a study of specialty store chains in Vietnam
Nguyen Le Thai Hoa
;
Hoang Thi Phuong Thao
- In:
Journal of economic development
24
(
2017
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10011648189
Saved in:
10
What is a retail brand : a systematic review of terms and definitions
Chen, Shaoyuan
;
Wang, Pengji
;
Wood, Jacob
- In:
International journal of retail and distribution management
51
(
2023
)
5
,
pp. 653-673
Persistent link: https://www.econbiz.de/10014281096
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