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Retail trade
Consumer behaviour
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Relationship marketing
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Kundenzufriedenheit
8,048
Brand image
7,335
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Online retailing
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6,542
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6,199
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5,843
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5,777
E-commerce
5,640
Einzelhandel
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Brand
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Marketingmanagement
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Marketing management
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Werbewirkung
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Advertising effects
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Virales Marketing
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Viral marketing
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Grewal, Dhruv
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Swoboda, Bernhard
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Das, Gopal
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Zielke, Stephan
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Rajagopal
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Teller, Christoph
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Bijmolt, Tammo H. A.
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Campo, Katia
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Dekimpe, Marnik G.
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Diallo, Mbaye Fall
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Nordfält, Jens
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Richards, Timothy J.
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Breugelmans, Els
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Dennis, Charles
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Verhoef, Peter C.
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Wagner, Gerhard
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Willems, Kim
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Bang, Nguyen
9
Calvo-Porral, Cristina
9
Carpenter, Jason M.
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Chebat, Jean-Charles
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Chen, Jing
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Geyskens, Inge
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Ieva, Marco
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Noble, Stephanie M.
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Nordic Council of Ministers
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Berlin / Senatsverwaltung für Wirtschaft und Betriebe
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Bundesarbeitsgemeinschaft der Mittel- und Großbetriebe des Einzelhandels
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Bundesverband des Deutschen Textil-Einzelhandels
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Central Co-Operative Council
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Deutsche Bundesbank
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
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1
KPMG Deutsche Treuhand-Gesellschaft Aktiengesellschaft Wirtschaftsprüfungsgesellschaft / Niederlassung Köln
1
Kanada / Statistics Canada
1
Kega
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Journal of retailing and consumer services
513
Journal of retailing
149
International journal of retail & distribution management
129
Journal of business research : JBR
129
The international review of retail, distribution and consumer research
121
International journal of retail and distribution management
70
International journal of electronic marketing and retailing : IJEMR
39
European journal of operational research : EJOR
36
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Psychology & marketing
32
European journal of marketing : EJM
28
Journal of the Academy of Marketing Science
26
Marketing intelligence & planning
26
International Journal of Retail & Distribution Management
25
The journal of services marketing
24
International journal of consumer studies
23
International journal of production economics
23
Asia Pacific journal of marketing and logistics
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of marketing
21
Journal of strategic marketing
21
SpringerLink / Bücher
21
Cogent business & management
18
European retail research
18
The journal of consumer marketing
18
International journal of Indian culture and business management
17
Marketing : ZFP ; journal of research and management
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
Production and operations management : an international journal of the Production and Operations Management Society
17
International journal of production research
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Omega : the international journal of management science
16
The service industries journal
16
Journal of fashion marketing and management
15
Technological forecasting & social change : an international journal
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Manufacturing & service operations management : M & SOM
14
The journal of product & brand management
14
History of retailing and consumption
13
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ECONIS (ZBW)
4,605
Other ZBW resources
41
USB Cologne (EcoSocSci)
1
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1
Impact of satisfaction with e-retailers' touch points on purchase behavior : the moderating effect of search and experience product type
Lim, Jeen-su
;
Aali, Abdulrahman Yousef al-
;
Heinrichs, …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 225-235
Persistent link: https://www.econbiz.de/10011339344
Saved in:
2
Understanding social media effects across seller, retailer, and consumer interactions
Rapp, Adam
;
Beitelspacher, Lauren Skinner
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 547-566
Persistent link: https://www.econbiz.de/10010126682
Saved in:
3
Online social shopping : the impact of attitude, customer information quality, effectiveness of information content and perceived social prescence
Daliri, Esmaeil
;
Sajad Rezaei
;
Wan Khairuzzaman Wan Ismail
- In:
International journal of business environment : IJBE
6
(
2014
)
4
,
pp. 426-450
Persistent link: https://www.econbiz.de/10010492051
Saved in:
4
Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
Saved in:
5
Insights into user engagement on social media : indings from two fashion retailers
Bonilla Quijada, María del Rocío
;
Olmo, José Luis del
; …
- In:
Electronic markets : EM ; the international journal of …
31
(
2021
)
1
,
pp. 125-137
Persistent link: https://www.econbiz.de/10012547985
Saved in:
6
How does online engagement drive consumers' webrooming intention? : a moderated-mediation approach
Shankar, Amit
;
Yadav, Rambalak
;
Gupta, Manish
; …
- In:
Journal of global information management
29
(
2021
)
6
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012614517
Saved in:
7
Brand experience and brand implications in a multi-channel setting
Jones, Robert Paul
;
Runyan, Rodney C.
- In:
The international review of retail, distribution and …
23
(
2013
)
3
,
pp. 265-290
Persistent link: https://www.econbiz.de/10009781181
Saved in:
8
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
9
Customer participation in virtual communities for local high streets
Betzing, Jan Hendrik
;
Kurtz, Michael
;
Becker, Jörg
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238337
Saved in:
10
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
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