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~subject:"Retail trade"
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Retail trade
Consumer behaviour
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Electronic Commerce
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E-commerce
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Social Web
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Online-Handel
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5,500
Glaubwürdigkeit
5,409
Service quality
5,366
Dienstleistungsqualität
5,295
Einzelhandel
5,266
Viral marketing
4,935
Virales Marketing
4,915
Werbewirkung
4,838
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Grewal, Dhruv
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Das, Gopal
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Zielke, Stephan
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Heinemann, Gerrit
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Willems, Kim
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Chen, Jing
10
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Verhoef, Peter C.
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Wagner, Gerhard
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Cliquet, Gérard
9
Dekimpe, Marnik G.
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Geyskens, Inge
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Ieva, Marco
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Kumar, Subodha
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Li, Gang
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Goethe-Universität Frankfurt am Main
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Gottlieb-Duttweiler-Institut für Wirtschaft und Gesellschaft
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Journal of retailing and consumer services
511
Journal of retailing
155
Journal of business research : JBR
130
International journal of retail & distribution management
122
The international review of retail, distribution and consumer research
121
International journal of retail and distribution management
72
European journal of operational research : EJOR
52
International journal of electronic marketing and retailing : IJEMR
44
Management science : journal of the Institute for Operations Research and the Management Sciences
44
International journal of production economics
35
Psychology & marketing
32
European journal of marketing : EJM
30
Manufacturing & service operations management : M & SOM
27
International Journal of Retail & Distribution Management
26
Marketing intelligence & planning
26
Omega : the international journal of management science
25
International journal of production research
24
The journal of services marketing
24
International journal of consumer studies
23
Journal of the Academy of Marketing Science
23
SpringerLink / Bücher
23
Journal of marketing
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
European retail research
19
Journal of strategic marketing
19
Transportation research / E : an international journal
19
Asia Pacific journal of marketing and logistics
18
Production and operations management : an international journal of the Production and Operations Management Society
18
The journal of consumer marketing
18
International journal of Indian culture and business management
17
International journal of electronic commerce : IJEC
17
Marketing : ZFP ; journal of research and management
17
Technological forecasting & social change : an international journal
17
Journal of marketing channels : ... distribution systems, strategy, and management
16
Production and operations management : the flagship research journal of the Production and Operations Management Society
16
The service industries journal
16
Cogent business & management
15
Electronic commerce research
15
Information systems research : ISR
15
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ECONIS (ZBW)
5,128
Other ZBW resources
46
USB Cologne (EcoSocSci)
3
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1
How online product reviews affect retail sales : a meta-analysis
Floyd, Kristopher
;
Freling, Ryan
;
Alhoqail, Saad
;
Cho, …
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10010402315
Saved in:
2
Word of mouth and digitalization in small retailers : tradition,
authenticity
, and change
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013334980
Saved in:
3
Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
Saved in:
4
Optimizing customer engagement content strategy in retail and e-tail : available on online product review videos
Agrawal, Shiv Ratan
;
Mittal, Divya
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013364445
Saved in:
5
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
6
How online reviews and coupons affect sales and pricing : an empirical study based on e-commerce platform
Duan, Yongrui
;
Liu, Tonghui
;
Mao, Zhixin
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169584
Saved in:
7
Seize the day : how online retailers should respond to positive reviews
Wu, Jintao
;
Wu, Tong
;
Schlegelmilch, Bodo B.
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 52-60
Persistent link: https://www.econbiz.de/10012432763
Saved in:
8
Online review influence on the retail industry : theoretical extension and analysis
Misra, Pooja
;
Dutta, Swarnava
;
Bhatta, Debajit Kumar
- In:
International journal of e-business research : IJEBR ; …
20
(
2024
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10015051240
Saved in:
9
Competing for recommendations : the strategic impact of personalized product recommendations in online marketplaces
Zhou, Bo
;
Zou, Tianxin
- In:
Marketing science
42
(
2023
)
2
,
pp. 360-376
Persistent link: https://www.econbiz.de/10014317107
Saved in:
10
How electronic word of mouth (eWOM) shapes consumer social media shopping
Beck, Brittany
;
Koskie, Melanie Moore
;
Locander, William
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 1002-1016
Persistent link: https://www.econbiz.de/10014471169
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