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Shopper marketing 2.0 : opportunities and challenges

Shankar, Venkatesh - 2014

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Amplifying retailers' sales with a hub's owned and earned social media : the moderating role of marketplace organic search

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Going digital? : the impact of social media marketing on retail website traffic, orders and sales

Dolega, Les; Rowe, Francisco; Branagan, Emma - In: Journal of retailing and consumer services 60 (2021), pp. 1-11

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Optimizing customer engagement content strategy in retail and e-tail : available on online product review videos

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Branded! : How retailers engage consumers with social media and mobility

Brennan, Bernie; Schafer, Lori - 2010

"How retailers can create an effective strategy for using social media and mobility Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social networking and mobile technologies and the...