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Retail trade
Consumer behaviour
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Relationship marketing
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Beziehungsmarketing
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Theorie
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Theory
10,715
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8,034
Customer satisfaction
7,922
Kundenzufriedenheit
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6,943
Markenimage
6,899
Service quality
6,127
Dienstleistungsqualität
6,075
Deutschland
5,855
Online-Handel
5,790
Online retailing
5,775
Social Web
5,616
Social web
5,613
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5,554
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5,501
United States
5,247
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5,111
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5,088
Einzelhandel
4,535
Electronic Commerce
4,470
Brand
4,403
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4,391
E-commerce
4,321
Marketingmanagement
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Marketing management
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Werbewirkung
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Verbraucherverhalten
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Grewal, Dhruv
29
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23
Pantano, Eleonora
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Schramm-Klein, Hanna
21
Martínez-López, Francisco J.
20
Gil Saura, Irene
18
Swoboda, Bernhard
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Das, Gopal
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Gijsbrechts, Els
15
Zielke, Stephan
15
Roggeveen, Anne L.
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Khare, Arpita
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Sands, Sean
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Steinmann, Sascha
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Rajagopal
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Teller, Christoph
12
Ailawadi, Kusum L.
11
Bijmolt, Tammo H. A.
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Campo, Katia
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Diallo, Mbaye Fall
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Nordfält, Jens
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Richards, Timothy J.
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Rudolph, Thomas
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Breugelmans, Els
10
Chintagunta, Pradeep K.
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Dekimpe, Marnik G.
10
Dennis, Charles
10
Verhoef, Peter C.
10
Wagner, Gerhard
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Bang, Nguyen
9
Brengman, Malaika
9
Calvo-Porral, Cristina
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Carpenter, Jason M.
9
Chebat, Jean-Charles
9
Ieva, Marco
9
Loureiro, Sandra Maria Correia
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Noble, Stephanie M.
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Rabinovich, Elliot
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Stobart, Jon
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Willems, Kim
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The Nielsen Company (Germany)
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Nordic Council of Ministers
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Accenture GmbH <Kronberg im Taunus>
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Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
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Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
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Berlin / Senatsverwaltung für Wirtschaft und Betriebe
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Bundesarbeitsgemeinschaft der Mittel- und Großbetriebe des Einzelhandels
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
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1
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1
Kanada / Statistics Canada
1
Kega
1
London School of Economics and Political Science
1
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Journal of retailing and consumer services
497
Journal of retailing
139
International journal of retail & distribution management
129
Journal of business research : JBR
128
The international review of retail, distribution and consumer research
121
International journal of retail and distribution management
70
International journal of electronic marketing and retailing : IJEMR
36
European journal of operational research : EJOR
35
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Psychology & marketing
32
European journal of marketing : EJM
28
Journal of the Academy of Marketing Science
26
International Journal of Retail & Distribution Management
25
The journal of services marketing
24
International journal of consumer studies
23
International journal of production economics
23
Marketing intelligence & planning
22
Asia Pacific journal of marketing and logistics
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of marketing
21
SpringerLink / Bücher
21
Journal of strategic marketing
20
Cogent business & management
18
European retail research
18
The journal of consumer marketing
18
International journal of Indian culture and business management
17
Marketing : ZFP ; journal of research and management
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
Production and operations management : an international journal of the Production and Operations Management Society
17
The service industries journal
16
International journal of production research
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of fashion marketing and management
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Technological forecasting & social change : an international journal
14
The journal of product & brand management
14
Manufacturing & service operations management : M & SOM
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of marketing research
12
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Source
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ECONIS (ZBW)
4,449
Other ZBW resources
41
USB Cologne (EcoSocSci)
1
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1
Antecedents of store loyalty among Chinese customers
Chu, Yun
;
Vásquez Párraga, Arturo
;
Ma, Jianyu
- In:
International journal of business
23
(
2018
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011863694
Saved in:
2
Drivers of customer behavioral intentions and the relationship with service quality in specific industry contexts
Veloso, Cláudia Miranda
;
Sousa, Bruno
- In:
The international review of retail, distribution and …
32
(
2022
)
1
,
pp. 43-58
Persistent link: https://www.econbiz.de/10012873358
Saved in:
3
Customer engagement model and consumer behaviour within omnichannel retailing
Theocharis, Dimitrios
;
Tsekouropoulos, Georgios
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10013258250
Saved in:
4
Physical web atmospherics : utilising internet of things to conceptualise store atmosphere in omnichannel retailing
Lazaris, Chris
;
Vrechopoulos, Adam
;
Doukidis, Georgios I.
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 389-416
Persistent link: https://www.econbiz.de/10011862048
Saved in:
5
How technologies are changing the social relationships in the shopping experience?
Pantano, Eleonora
;
Verteramo, Saverino
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
2
,
pp. 151-164
Persistent link: https://www.econbiz.de/10011745971
Saved in:
6
Role of experience in customer self-congruity to maintaining loyalty : a study on fashion store
Wijaya, Angga Pandu
- In:
Entrepreneurial business and economics review : EBER
5
(
2017
)
3
,
pp. 189-198
Persistent link: https://www.econbiz.de/10011803441
Saved in:
7
Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship
Kumar, J. Ramesh
;
Saha, Raiswa
;
Manohar, Sridhar
; …
- In:
International journal of business innovation and …
21
(
2020
)
2
,
pp. 217-237
Persistent link: https://www.econbiz.de/10012175544
Saved in:
8
A comparison of brand loyalty and store loyalty
Lamb, T. J.
;
Goodhardt, G. J.
-
1988
Persistent link: https://www.econbiz.de/10000131907
Saved in:
9
Kundeninteraktion über mobile Services im Handel
Rudolph, Thomas
;
Emrich, Oliver
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 261-278)
.
2008
Persistent link: https://www.econbiz.de/10003753450
Saved in:
10
Consumer perceptions of business-to-consumer relationships in electronic retail environments : a means-end chain approach
Kearns, Ryan
;
Hair, Neil
- In:
Journal of relationship marketing : innovations & …
7
(
2008
)
1
,
pp. 5-27
Persistent link: https://www.econbiz.de/10003762582
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