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Retail trade
Consumer behaviour
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5,933
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5,226
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4,720
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4,631
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4,528
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4,520
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4,479
Werbewirkung
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China
3,928
Electronic Commerce
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Grewal, Dhruv
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Zielke, Stephan
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Campo, Katia
11
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Dekimpe, Marnik G.
10
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Wagner, Gerhard
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9
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9
Burt, Steven
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Dennis, Charles
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Morschett, Dirk
9
Rabinovich, Elliot
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Rudolph, Thomas
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Stobart, Jon
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Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
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1
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Kanada / Statistics Canada
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Kazanskij Kooperativnyj Institut
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Journal of retailing and consumer services
476
Journal of retailing
146
Journal of business research : JBR
128
International journal of retail & distribution management
124
The international review of retail, distribution and consumer research
120
International journal of retail and distribution management
68
European journal of operational research : EJOR
37
International journal of electronic marketing and retailing : IJEMR
36
Psychology & marketing
32
European journal of marketing : EJM
30
Management science : journal of the Institute for Operations Research and the Management Sciences
30
International Journal of Retail & Distribution Management
27
Marketing intelligence & planning
25
Journal of the Academy of Marketing Science
23
SpringerLink / Bücher
23
International journal of consumer studies
22
International journal of production economics
22
Journal of marketing
22
The journal of services marketing
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Asia Pacific journal of marketing and logistics
18
The journal of consumer marketing
18
Journal of strategic marketing
17
Marketing : ZFP ; journal of research and management
17
The journal of brand management : an international journal
17
The journal of product & brand management
17
European retail research
16
International journal of Indian culture and business management
16
International journal of production research
16
Production and operations management : an international journal of the Production and Operations Management Society
16
Cogent business & management
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
The service industries journal
15
Journal of fashion marketing and management
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Manufacturing & service operations management : M & SOM
14
Transportation research / E : an international journal
14
Australasian marketing journal
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
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ECONIS (ZBW)
4,412
Other ZBW resources
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USB Cologne (EcoSocSci)
1
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1
Unravelling the brand "Patanjali" : study of a flourishing Ayurvedic brand in India
Ahuja, Yukti
;
Shekhar, Shashi
;
Sharma, Jigyasa
- In:
International journal of business and globalisation : IJBG
24
(
2020
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012168639
Saved in:
2
Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship
Kumar, J. Ramesh
;
Saha, Raiswa
;
Manohar, Sridhar
; …
- In:
International journal of business innovation and …
21
(
2020
)
2
,
pp. 217-237
Persistent link: https://www.econbiz.de/10012175544
Saved in:
3
Measuring national brands' equity over store brands
Sethuraman, Raj
- In:
Review of marketing science
1
(
2003
)
2
,
pp. 1-26
Persistent link: https://www.econbiz.de/10003887702
Saved in:
4
Store brand strength
Tyagi, Rajeev K.
- In:
Review of marketing science
4
(
2006
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10003888209
Saved in:
5
Consumer neuroscience : the effect of retail brands on the perception of product packaging
Hubert, Marco
;
Hubert, Anita Mirja
;
Sommer, Jens
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
4
,
pp. 28-33
Persistent link: https://www.econbiz.de/10003868578
Saved in:
6
Retail store branding in Turkey : its effect on perceived quality, satisfaction and loyalty
Gürbüz, Esen
- In:
EuroMed journal of business
3
(
2008
)
3
,
pp. 286-304
Persistent link: https://www.econbiz.de/10003930252
Saved in:
7
Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk
Erdem, Tülin
;
Zhao, Ying
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003922858
Saved in:
8
Assessing the impact of retailer store brand presence on manufacturer brands in an equilibrium framework
Cohen, Michael A.
;
Cotterill, Ronald W.
- In:
The journal of industrial economics
59
(
2011
)
3
,
pp. 372-395
Persistent link: https://www.econbiz.de/10009356848
Saved in:
9
The differential roles of product brand image and store brand image in retail loyalty : a self-concept image congruity perspective
Rocereto, Joseph F.
;
Mosca, Joseph B.
- In:
Journal of business & economics research
10
(
2012
)
2
,
pp. 77-95
Persistent link: https://www.econbiz.de/10009507084
Saved in:
10
From brands in general to retail brands : a review and future agenda for brand personality mearsurement
Das, Gopal
;
Datta, Biplab
;
Guin, Kalyan Kumar
- In:
The marketing review
12
(
2012
)
1
,
pp. 91-106
Persistent link: https://www.econbiz.de/10009549375
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