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Investigating relationships between organisational commitment, employee empowerment, customer intelligence and Customer Relationship Performance among small service firms
Suntornpithug, Nichaya; Karaatli, Gokhan M.; Khamalah, … - In: International journal of services technology and management 14 (2010) 1, pp. 77-91
Persistent link: https://www.econbiz.de/10003978032
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Besonderheiten der Marketing-Planung in kleinen und mittleren Unternehmen (KMU), die zum Erfolg führen
Ergenzinger, Rudolf; Krulis-Randa, Jan S. - In: Planung in kleinen und mittleren Unternehmen, (pp. 345-358). 2007
Persistent link: https://www.econbiz.de/10003508156
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Market orientation and business performance : a study of interrelationships and effects in a small sized hotels within Lagos State Metropolis
Ladipo, P. K. A.; Rahim, A. Ganiyu; Oguntoyibo, C. Abayomi - In: Academic journal of economic studies 2 (2016) 4, pp. 98-119
Persistent link: https://www.econbiz.de/10011580387
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Innovative marketing behaviour determinants in wine SMEs : the case of an Italian wine region
Contò, Francesco; Fiore, Mariantonietta; Vrontis, Demetris - In: International journal of globalisation and small … 7 (2015) 2, pp. 107-124
Persistent link: https://www.econbiz.de/10011533833
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Innovativeness and competitive advantage of small and medium-size enterprises in Kogi State, Nigeria
Nafiu, Akeem Tunde; Aduku, Danlami Joseph; Abah, … - In: Problems of management in the 21st century 17 (2022) 1, pp. 63-77
Persistent link: https://www.econbiz.de/10014252554
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Use of social networking sites by SMEs to engage with their customers : a developing country perspective
Sharma, Shavneet; Singh, Gurmeet; Aiyub, Asheefa Shaheen - In: Journal of internet commerce 19 (2020) 1, pp. 62-81
Persistent link: https://www.econbiz.de/10012179615
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Aiming for a perceived partnership in relationship lending : a viable tool for differentiation in financial services?
Lundahl, Nicolaus; Silver, Lars - In: International journal of management & enterprise … 12 (2012) 4/5/6, pp. 277-295
Persistent link: https://www.econbiz.de/10010394170
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Impact of internal marketing on the customer perceptions in SMEs
Demir, Ahmet - In: International journal of services and operations … 42 (2022) 3, pp. 379-396
Persistent link: https://www.econbiz.de/10013367345
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The impact of corporate image and relationship marketing on customer loyalty in mediated customer satisfaction at SMEs
Sa'adah, Vina Ulfatus; Mugiono; Susilowati, Christin - 2023
Persistent link: https://www.econbiz.de/10014420264
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The effects of customer capital on customer response speed and innovativeness : the mediating role of marketing capability
Jahanshahi, Asghar Afshar; Nawaser, Khaled; Brem, Alexander - In: International journal of innovation management 23 (2019) 6, pp. 1950058-1-25
Persistent link: https://www.econbiz.de/10012098635