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SMEs internationalization : the role of product innovation, market intelligence, pricing and marketing communication capabilities as drivers of SMEs' international performance
Mohammad Falahat; Thurasamy Ramayah; Soto-Acosta, Pedro; … - In: Technological forecasting & social change : an … 152 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012234645
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The impact of market orientation on marketing performance : exploring the moderating role of competitive advantage
Dahmiri, Dahmiri; Junaidi, Junaidi; Johannes; Yacob, … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 25 (2024) 1, pp. 164-174
This research analyses the influence of market orientation and competitive advantage on MSMEs’ marketing performance … market orientation and competitive advantage significantly influence MSME marketing performance. Additionally, competitive … advantage moderates, strengthening the relationship between market orientation and marketing performance. These findings have …
Persistent link: https://www.econbiz.de/10014636331
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Data-driven intelligence for SME e-business : a marketing and sales perspective
Reinhold, Michael; Reinhold, Stephan - In: Marketing review St. Gallen : Marketingfachzeitschrift … 31 (2014) 4, pp. 52-59
Persistent link: https://www.econbiz.de/10010390898
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An investigation of antecedents and outcomes of marketing capabilities in entrepreneurial firms : an empirical study of small technology-based firms in Germany
Qureshi, Shahid; Kratzer, Jan - In: Journal of small business and entrepreneurship : JSBE ; … 24 (2011) 1, pp. 49-66
Persistent link: https://www.econbiz.de/10008987946
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Marketing capabilities for small and medium enterprises that supply large companies
Mainardes, Emerson Wagner; Cisneiros, Gabriela Pessoa … - In: The journal of business & industrial marketing 37 (2022) 1, pp. 47-64
Persistent link: https://www.econbiz.de/10012797088
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SME's performance by adpopting strategic orientation and mediating role of marketing capabilities : a study among small businesses in the Ampara District of Sri Lanka
Mujahid Hilal, Mohamed Ismail - In: International journal of business competition and … 5 (2016) 4, pp. 209-221
Persistent link: https://www.econbiz.de/10011687355
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The effects of customer capital on customer response speed and innovativeness : the mediating role of marketing capability
Jahanshahi, Asghar Afshar; Nawaser, Khaled; Brem, Alexander - In: International journal of innovation management 23 (2019) 6, pp. 1950058-1-25
Persistent link: https://www.econbiz.de/10012098635
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Marketing capability, marketing strategy implementation and performance in small firms
Lagat, Charles; Frankwick, Gary L. - In: Journal for global business advancement : JGBA 10 (2017) 3, pp. 327-345
Persistent link: https://www.econbiz.de/10011800627
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Marketing first? : the role of marketing capability in SME growth
Joensuu-Salo, Sanna; Viljamaa, Anmari; Kangas, Emilia - In: Journal of research in marketing and entrepreneurship 25 (2023) 2, pp. 185-202
Persistent link: https://www.econbiz.de/10014295532
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Is entrepreneurship enough to achieve superior performance in SMEs in emerging countries? : multiple mediation of market orientation and marketing capabilities
Cruz Rincon, Martha Lucia; Agredo Diaz, Martha Lucia; … - In: Journal of entrepreneurship in emerging economies 15 (2023) 5, pp. 945-966
Persistent link: https://www.econbiz.de/10014425893