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Emerging market consumers' country of production image, trust and quality perceptions of global brands made-in China

Ar, Aybeniz Akdeniz; Kara, Ali - In: The journal of product & brand management 23 (2014) 7, pp. 491-503

Persistent link: https://www.econbiz.de/10010463504

Strategic brand management in emerging markets : consumer perceptions of brand extensions

Ozretić Došen, Đurđana; Brlic, Marta; Komarac, Tanja - In: Organizations and markets in emerging economies 9 (2018) 1, pp. 135-153

The purpose of this paper is to examine consumers’ perceptions of the parent brand and their attitudes towards the brand extensions by exploratory researching the topic in the new context of one emerging European market. Theoretical part gives a comprehensive description and analysis of the...

Persistent link: https://www.econbiz.de/10012193840

Technology-enabled cure and care : an application of innovation resistance theory to telemedicine apps in an emerging market context

Kautish, Pradeep; Siddiqui, Mujahid; Siddiqui, Aaliyah; … - In: Technological forecasting & social change : an … 192 (2023), pp. 1-16

Persistent link: https://www.econbiz.de/10014442000

The dynamics of customer value and brand love among shoppers in emerging market

Amegbe, Hayford; Hanu, Charles; Zungu, Nkululeko PraiseGod - In: Cogent business & management 10 (2023) 3, pp. 1-18

This study examines customer value, trust, psychological ownership, satisfaction, and brand love among customers of shopping malls. This study employed a quantitative research design. An online questionnaire was used to elicited data from 484 Ghanaian shopping mall customers in Accra, using...

Persistent link: https://www.econbiz.de/10014506006

Evaluating the millennial mothers' relationship building process with baby care brands across two emerging economies

Sahoo, Debajani; Mishrab, Aditya Shankar; Reddy, Hima … - In: Journal of Indian business research 16 (2024) 2, pp. 223-243

Persistent link: https://www.econbiz.de/10014540234

Brand resurrection in an emerging economy

Manohar, Sujatha; Rehman, Varisha - In: Journal of marketing communications 25 (2019) 7, pp. 783-798

Persistent link: https://www.econbiz.de/10012203366

Dairy trade liberalization and child stunting : evidence from low- and middle-income countries

Liu, Xinghua; Liang, Yue; Chen, Kevin Z. - In: Food policy 122 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10015069819

Carbon tax on milk products and the exact consumer welfare measure in emerging economies

Wehner, Jasmin; Yu, Xiaohua - In: Agribusiness : an international journal 39 (2023), pp. 1595-1623

Persistent link: https://www.econbiz.de/10014474788

Enhancing Brand Equity in an Emerging Market : An Investigation of Korean Fashion Brands in China

Oh, Han-Mo - 2017

services in emerging economies such as China. In addition to the economic resurgence and future promise, the political and … cultural environments in China have provided Korean firms with an opportunity to do business in the country. While some Korean … satisfactorily address the reasons that some Korean fashion brands are successful and popular in China. The present study aims to …

Persistent link: https://www.econbiz.de/10012952655

Functional and social value of chinese brands

Yang, Shuang; Jiménez, Fernando R.; Hadjimarcou, John; … - In: Journal of global marketing 32 (2019) 3, pp. 200-215

Persistent link: https://www.econbiz.de/10012201026

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