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The effect of store image and service quality on brand image and purchase intention for private label brands
Wu, Paul C. S.; Yeh, Gary Yeong-Yuh; Hsiao, Chieh-ru - In: Australasian marketing journal 19 (2011) 1, pp. 30-39
Persistent link: https://www.econbiz.de/10008908975
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A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç; Ekinci, Yuksel; Whyatt, Georgina; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
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How store service quality affects attitude toward store brands in emerging countries : effects of brand cues and the cultural context
Diallo, Mbaye Fall; Seck, Anne Marianne - In: Journal of business research : JBR 86 (2018), pp. 311-320
Persistent link: https://www.econbiz.de/10011855345
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Store brands' purchase intention : examining the role of perceived quality
Calvo-Porral, Cristina; Lévy Mangin, Jean-Pierre - In: European research on management and business economics 23 (2017) 2, pp. 90-95
Persistent link: https://www.econbiz.de/10011893387
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Brand price differentials in retail distribution : product quality and service quality
Mañez Castillejo, Juan A.; Moner Colonques, Rafael; … - In: Applied economics 48 (2016) 58/60, pp. 5749-5760
Persistent link: https://www.econbiz.de/10011772192
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Factors influencing purchase intention of private label brand
Gogoi, Bidyut Jyoti - In: International journal of economic research 15 (2018) 2, pp. 445-456
Persistent link: https://www.econbiz.de/10011992706
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The improatance of store image and retail service quality in private brand image-building
Alić, Adi; Agić, Emir; Činjarević, Merima - In: Entrepreneurial business and economics review : EBER 5 (2017) 1, pp. 27-42
Persistent link: https://www.econbiz.de/10011802899
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The influences of brand benefits on brand loyalty : intermediate mechanisms
Huang, Shyh-Ming; Fang, Shyh-Rong; Fang, Shih Chieh; … - In: Australian journal of management 41 (2016) 1, pp. 141-160
Persistent link: https://www.econbiz.de/10011479155
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Linking self-congruity, perceived quality and satisfaction to brand loyalty in a tourism destination : the moderating role of visit frequency
Phuong Kim Thi Tran; Phong Dong Nguyen; Angelina Hanh … - In: Tourism review 77 (2022) 1, pp. 287-301
Persistent link: https://www.econbiz.de/10012939690
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Influencer review effect on customer purchase intention : an extension of TAM
Sethi, Ruhi; Kapoor, Deepa - In: International journal of e-business research : an … 17 (2021) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10012501775