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Assessing the effect of narrat...
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Service quality
eWOM
299
Viral marketing
276
Virales Marketing
274
Consumer behaviour
244
Konsumentenverhalten
242
Internet marketing
194
Online-Marketing
193
Social Web
153
Social web
153
Online retailing
57
Online-Handel
57
Brand image
51
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50
EWOM
45
Brand management
44
Markenführung
44
Customer satisfaction
42
Kundenzufriedenheit
40
Social media
35
Beziehungsmarketing
34
E-commerce
34
Relationship marketing
34
Electronic Commerce
33
Hotel industry
32
Hotellerie
30
Narrative Methode
28
Narrative method
28
electronic word of mouth
28
narrative transportation
26
online reviews
25
Advertising effects
24
Data mining
24
Dienstleistungsqualität
24
Werbewirkung
24
Data Mining
23
social media
23
Holiday behaviour
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Internet
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Selfie
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Borghi, Matteo
2
Line, Nathaniel D.
2
Mariani, Marcello M.
2
Ahmad-Ur-Rehman, Muhammad
1
Ali, Faizan
1
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Chan, Ping-Yu
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Ding Hooi Ting
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El-Manstrly, Dahlia
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Gauri, Dinesh Kumar
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Gironda, John
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Golmohammadi, Alireza
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Journal of business research : JBR
7
International journal of hospitality management
5
Journal of Hospitality and Tourism Technology
2
Psychology & marketing
2
Cogent business & management
1
International Journal of Tourism Cities
1
International journal of contemporary hospitality management
1
International journal of services and operations management
1
Journal of international consumer marketing
1
Journal of retailing and consumer services
1
Journal of travel and tourism marketing
1
Service business
1
Sustainable Management, Wertschöpfung und Effizienz
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
24
Other ZBW resources
3
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So distant, yet useful : the impact of distal stories on customers' service expectations
Lee, Na Young
;
Noble, Stephanie M.
;
Zablah, Alex R.
- In:
Journal of business research : JBR
113
(
2020
),
pp. 230-242
Persistent link: https://www.econbiz.de/10012230473
Saved in:
2
Dimensions of lodging guest satisfaction among guests with mobility challenges : a mixed-method analysis of web-based texts
Zhang, Ye
;
Cole, Shu Tian
- In:
Tourism management : research, policies, practice
53
(
2016
),
pp. 13-27
Persistent link: https://www.econbiz.de/10011439981
Saved in:
3
Consumer cynicism in service failures
Tran, Hai-Anh
;
Strizhakova, Yuliya
;
Usrey, Bryan
; …
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 346-359
Persistent link: https://www.econbiz.de/10012796107
Saved in:
4
Severe service failures and online vindictive word of mouth : the effect of coping strategies
El-Manstrly, Dahlia
;
Ali, Faizan
;
Line, Nathaniel D.
- In:
International journal of hospitality management
95
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012547720
Saved in:
5
Influence of servicescape on behavioural intentions through mediation and moderation effects : a study on Malaysia's full-service restaurants
Muhammad Asghar Ali
;
Ding Hooi Ting
;
Salim, Lina
; …
- In:
Cogent business & management
8
(
2021
)
1
,
pp. 1-26
) directly influenced
eWOM
and repurchase intentions. An indirect effect through partial mediation of customer satisfaction was …
Persistent link: https://www.econbiz.de/10012655137
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6
Promoting online purchase intention through website quality,
EWOM
, receiver perspective, consumer satisfaction and brand image
Wicaksono, Aditya Indra
;
Ishak, Asmai
-
2022
Persistent link: https://www.econbiz.de/10012887806
Saved in:
7
Guest satisfaction in independent and affiliated to chain hotels
Moreno-Perdigón, María C.
;
Guzmán-Pérez, Beatriz
; …
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012494932
Saved in:
8
The impact of service employees' technostress on customer satisfaction and delight : a dyadic analysis
Christ-Brendemühl, Sonja
;
Schaarschmidt, Mario
- In:
Journal of business research : JBR
117
(
2020
),
pp. 378-388
Persistent link: https://www.econbiz.de/10012286521
Saved in:
9
Negative online reviews and consumers' service consumption
Golmohammadi, Alireza
;
Mattila, Anna S.
;
Gauri, Dinesh Kumar
- In:
Journal of business research : JBR
116
(
2020
),
pp. 27-36
Persistent link: https://www.econbiz.de/10012257533
Saved in:
10
Generation Y's positive and negative
eWOM
: use of social media and mobile technology
Zhang, Tingting
;
Omran, Behzad Abound
;
Cobanoglu, Cihan
- In:
International journal of contemporary hospitality management
29
(
2017
)
2
,
pp. 732-761
Persistent link: https://www.econbiz.de/10011687713
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