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Store brand proneness : effects of perceived risks, quality and familiarity
Yap, Sheau-fen; Leong, Sun-may; Wee, Yu-ghee - In: Australasian marketing journal 20 (2012) 1, pp. 48-58
Persistent link: https://www.econbiz.de/10009507933
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Store brands' purchase intention : examining the role of perceived quality
Calvo-Porral, Cristina; Lévy Mangin, Jean-Pierre - In: European research on management and business economics 23 (2017) 2, pp. 90-95
Persistent link: https://www.econbiz.de/10011893387
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Brand price differentials in retail distribution : product quality and service quality
Mañez Castillejo, Juan A.; Moner Colonques, Rafael; … - In: Applied economics 48 (2016) 58/60, pp. 5749-5760
Persistent link: https://www.econbiz.de/10011772192
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Factors influencing purchase intention of private label brand
Gogoi, Bidyut Jyoti - In: International journal of economic research 15 (2018) 2, pp. 445-456
Persistent link: https://www.econbiz.de/10011992706
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Price sensitivity versus perceived quality : moderating effects of retailer positioning on private label consumption
González-Benito, Óscar; Martos-Partal, Mercedes - In: Journal of business economics and management 15 (2014) 5, pp. 935-950
Persistent link: https://www.econbiz.de/10010484373
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A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç; Ekinci, Yuksel; Whyatt, Georgina; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
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The role of private label brands in enhancing service satisfaction in the hotel industry : comparing luxury and boutique hotels
Herstein, Ram; Gilboa, Shaked; Gamliel, Eyal; Bergera, Ron - In: Services marketing quarterly 39 (2018) 2, pp. 140-155
Persistent link: https://www.econbiz.de/10011859506
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How store service quality affects attitude toward store brands in emerging countries : effects of brand cues and the cultural context
Diallo, Mbaye Fall; Seck, Anne Marianne - In: Journal of business research : JBR 86 (2018), pp. 311-320
Persistent link: https://www.econbiz.de/10011855345
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The improatance of store image and retail service quality in private brand image-building
Alić, Adi; Agić, Emir; Činjarević, Merima - In: Entrepreneurial business and economics review : EBER 5 (2017) 1, pp. 27-42
Persistent link: https://www.econbiz.de/10011802899
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Factors affecting Jordanian consumer loyalty toward cellular phone brand
Al-Hawary, Sulieman Ibraheem Shelash; Harahsheh, Sara … - In: International journal of economics and business research 7 (2014) 3, pp. 349-375
Persistent link: https://www.econbiz.de/10010409321