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Converging on a new theoretical foundation for selling

Hartmann, Nathaniel N.; Wieland, Heiko; Vargo, Stephen L. - In: Journal of marketing 82 (2018) 2, pp. 1-18

Persistent link: https://www.econbiz.de/10011810242

The complexity of context : a service ecosystems approach for international marketing

Akaka, Melissa Archpru; Vargo, Stephen L.; Lusch, Robert F. - In: Journal of international marketing 21 (2013) 4, pp. 1-20

Persistent link: https://www.econbiz.de/10010233213

Reconceptualizing resources : a critique of service-dominant logic

Campbell, Norah; O’Driscoll, Aidan; Saren, Michael - In: Journal of macromarketing : examining the interactions … 33 (2013) 4, pp. 306-321

Persistent link: https://www.econbiz.de/10010227830

17 years of service-dominant logic : Vargo and Lusch's contributions

Alexander Joseph Ibnu Wibowo; Ujang Sumarwan; Budi Suharjo - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 482-492

This article aims to examine the contribution of Vargo and Lusch (V&L) to service-dominant logic (S-D logic) thinking from the first time it appeared until now. No previous study has specifically analyzed all contributions of V&L since the phenomenon appearance of their article about this...

Persistent link: https://www.econbiz.de/10012888446

Service-dominant logic and nonprofit organizations : a value creation perspective

Klafke, Renata; Von Der Osten, Flávio; Didonet, Simone … - In: Journal of nonprofit & public sector marketing 33 (2021) 1, pp. 65-83

Persistent link: https://www.econbiz.de/10012423891

A window on young Bob Lusch : reflections of an early student

Serpkenci, Ray R. - In: Journal of macromarketing 40 (2020) 3, pp. 305-308

Persistent link: https://www.econbiz.de/10012264013

The Marketing of Service-Dominant Logic : A Rhetorical Approach

Miles, Christopher - 2023

Chapter 1: S-D Logic as Persuasive Discourse -- Chapter 2: Rhetorical Analysis and Marketing Texts -- Chapter 3: Rhetoric and the Agonistic Moment of S-D Logic -- Chapter 4: The Rhetorical Evolution of S-D Logic -- Chapter 5: A Rhetorical Analysis of sdlogic.net -- Chapter 6: The Rhetoric of...