Narrow search
Showing 1 - 10 of 3,699
Cover Image
Re-placing place in marketing : a resource-exchange place perspective
Rosenbaum, Mark; Kelleher, Carol; Friman, Margareta; … - In: Journal of business research : JBR 79 (2017), pp. 281-289
Persistent link: https://www.econbiz.de/10011745378
Cover Image
De-industrialize service for quality
Téboul, James - 1988 - Rev. version
Persistent link: https://www.econbiz.de/10000762666
Cover Image
Kommunikationspolitik im Dienstleistungsbereich
Velev, Stoyan - In: Aktuelle Entwicklungen im Dienstleistungsmarketing, (pp. 13-44). 2009
Persistent link: https://www.econbiz.de/10003916176
Cover Image
The impact of congruence in cause marketing campaigns for service firms
Roy, Donald P. - In: The journal of services marketing 24 (2010) 2/3, pp. 255-263
Persistent link: https://www.econbiz.de/10003990937
Cover Image
The impact of market orientation dimensions on client cooperation in the development of new service innovations
Jiménez-Zarco, Ana Isabel; Martínez-Ruiz, María Pilar; … - In: European journal of marketing : EJM 45 (2011) 1/2, pp. 43-67
Persistent link: https://www.econbiz.de/10009007636
Cover Image
Identifying some internal S/F factors of NSD project performance
Boukis, Achilleas - In: International journal of retail & distribution management 41 (2013) 7, pp. 531-544
Persistent link: https://www.econbiz.de/10009770718
Cover Image
The role of service innovation in the market orientation : new service performance linkage
Cheng, Colin C.; Krumwiede, Dennis - In: Technovation : the international journal of … 32 (2012) 7/8, pp. 487-497
Persistent link: https://www.econbiz.de/10009659360
Cover Image
Impact of service co-creation on performance of firms : the mediating role of market oriented strategies
Verma, Rajeev; Rajagopal; Mercado, Pável Reyes - In: International journal of services and operations management 15 (2013) 4, pp. 449-466
Persistent link: https://www.econbiz.de/10009786589
Cover Image
Service-dominant orientation : measurement and impact on performance outcomes
Karpen, Ingo O.; Bove, Liliana L.; Lukas, Bryan A.; … - In: Journal of retailing 91 (2015) 1, pp. 89-108
Persistent link: https://www.econbiz.de/10010500748
Cover Image
On looking into Vargo and Lusch's concept of generic actors in markets, or “it's all B2B … and beyond!”
Spohrer, James C. - In: Industrial marketing management : the international … 40 (2011) 2, pp. 199-201
Persistent link: https://www.econbiz.de/10008934056