//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Services"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A service perspective on IBM's...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Services
Brand management
17,508
Markenführung
17,094
Dienstleistungssektor
12,340
Service industry
11,338
Markenartikel
9,151
Consumer behaviour
8,768
Konsumentenverhalten
8,728
Brand
8,111
Markenimage
7,460
Brand image
7,356
Relationship marketing
3,325
Beziehungsmarketing
3,322
Deutschland
2,992
Germany
2,508
Markenpolitik
2,227
Theorie
2,025
Theory
2,002
Social Web
1,890
Social web
1,887
Innovation
1,761
Online-Marketing
1,651
USA
1,643
Internet marketing
1,626
Marketingmanagement
1,616
Marketing management
1,599
United States
1,562
Industrie
1,385
Service quality
1,332
Dienstleistungsqualität
1,331
Manufacturing industries
1,283
Werbewirkung
1,250
Advertising effects
1,230
Dienstleistung
1,209
Marketing
1,199
Customer satisfaction
1,152
Kundenzufriedenheit
1,143
Indien
1,097
India
1,093
Luxury goods
983
more ...
less ...
Online availability
All
Undetermined
399
Free
182
Type of publication
All
Article
750
Book / Working Paper
326
Journal
7
Type of publication (narrower categories)
All
Article in journal
644
Aufsatz in Zeitschrift
644
Graue Literatur
125
Non-commercial literature
125
Aufsatz im Buch
108
Book section
108
Working Paper
82
Arbeitspapier
68
Collection of articles of several authors
54
Sammelwerk
54
Hochschulschrift
23
Thesis
23
Konferenzschrift
21
Amtsdruckschrift
17
Government document
17
Aufsatzsammlung
16
Conference proceedings
13
Bibliografie enthalten
7
Bibliography included
7
Case study
7
Fallstudie
7
Conference paper
6
Konferenzbeitrag
6
Mehrbändiges Werk
5
Multi-volume publication
5
Forschungsbericht
3
Statistik
2
Systematic review
2
Übersichtsarbeit
2
Advisory report
1
Amtliche Publikation
1
Bibliografie
1
Bibliography
1
CD-ROM, DVD
1
Enzyklopädie
1
Gutachten
1
Market information
1
Marktinformation
1
Nachschlagewerk
1
No longer published / No longer aquired
1
more ...
less ...
Language
All
English
944
German
102
French
19
Russian
7
Italian
6
Polish
4
Spanish
4
Danish
1
Indonesian
1
Slovenian
1
more ...
less ...
Author
All
Edvardsson, Bo
11
Witell, Lars
11
Gallouj, Fai͏̈z
10
Gustafsson, Anders
9
Kowalkowski, Christian
9
Geishecker, Ingo
8
Görg, Holger
8
Corsten, Hans
7
Rubalcaba-Bermejo, Luis
7
Huang, Ming-Hui
6
Jaakkola, Elina
6
Kindström, Daniel
6
McColl-Kennedy, Janet R.
6
Miles, Ian D.
6
Winkler, Deborah
6
Kristensson, Per
5
Maglio, Paul P.
5
Mattoo, Aaditya
5
Ostrom, Amy L.
5
Paluch, Stefanie
5
Polese, Francesco
5
Aas, Tor Helge
4
Ahlert, Dieter
4
Berlingieri, Giuseppe
4
Brown, Stephen Walter
4
Carrubbo, Luca
4
Gebauer, Heiko
4
Gössinger, Ralf
4
Hydle, Katja Maria
4
Marcolin, Luca
4
Ornelas, Emanuel
4
Parida, Vinit
4
Park, Donghyun
4
Patrício, Lia
4
Rayburn, Steven W.
4
Shin, Kwanho
4
Wirtz, Jochen
4
Anderson, Sidney
3
Atkins, Marc
3
Bitner, Mary Jo
3
more ...
less ...
Institution
All
OECD
4
Deutschland / Bundesministerium für Bildung und Forschung
2
Edward Elgar Publishing
2
Europäische Kommission
2
Europäische Kommission / Statistisches Amt
2
Fraunhofer-Institut für Produktionstechnik und Automatisierung
2
Fraunhofer-Institut für System- und Innovationsforschung
2
Institut für Handelsmanagement <Münster (Westf)>
2
National Bureau of Economic Research
2
Stiftung Marktwirtschaft / Kronberger Kreis
2
Akademie für Staats- und Rechtswissenschaft der DDR / Lehrstuhl Zivilrecht und Zivilverfahrensrecht
1
Applied Services Economic Center
1
Asian Development Bank
1
Baskenland <Spanien> / Dirección de Estudios Económicos y Métodos
1
Berliner Symposium zur Zukunft der Industriegesellschaft <3, 1987, Berlin, West>
1
Center for Leading Innovation & Cooperation
1
Central Office of Information
1
Centre de Documentation Sciences Humaines <Paris>
1
Centre on Transnational Corporations
1
Centro studi investimenti sociali
1
Colloque Sésame <1986, Arc-de-Senans>
1
Colonial Office
1
Confederazione Nazionale dell'Artigianato
1
Conference of the Future of the Service Economy <1982, Philadelphia, Pa.>
1
Deutsches Institut für Normung
1
Deutsches Institut für Wirtschaftsforschung
1
Deutschland / Bundesministerium für Bildung, Wissenschaft und Forschung
1
Deutschland / Bundesministerium für Bildung, Wissenschaft, Forschung und Technologie
1
Dienstleistungstagung <6, 2006, Berlin>
1
Dienstleistungstagung <7, 2008, Berlin>
1
EIM, Doordacht Onderzoek voor Bedrijf en Beleid
1
Fidschi
1
Fishman-Davidson Center for the Study of the Service Sector
1
Fondation Claude-Nicolas Ledoux
1
Freie Universität Berlin / Institut für Geographische Wissenschaften
1
Friedrich-Ebert-Stiftung / Abteilung Wirtschaftspolitik
1
Government Accountability Office
1
Institut for Graenseregionsforskning
1
Institut für Handelsmanagement und Netzwerkmarketing <Münster (Westf)>
1
Institut national de la statistique et des études économiques <Frankreich>
1
more ...
less ...
Published in...
All
The service industries journal
36
Journal of business research : JBR
26
The journal of services marketing
26
Journal of service management
24
Journal of service research : JSR
18
Journal of service research
15
International journal of production economics
13
International journal of services technology and management
12
Journal of retailing and consumer services
12
Services marketing quarterly
12
Service business
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
The journal of business & industrial marketing
10
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
9
European review of service economics and management
8
International journal of hospitality management
8
Structural change and economic dynamics : SC+ED
8
SpringerLink / Bücher
7
International journal of contemporary hospitality management
6
International journal of production research
6
Research policy : policy, management and economic studies of science, technology and innovation
6
The handbook of innovation and services : a multi-disciplinary perspective
6
Consultancy and innovation : the business service revolution in Europe
5
International journal of quality and service sciences
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Occasional papers / FAST, Forecasting and Assessment in Science and Technology
5
Service science, management and engineering : education for the 21st Century
5
Services science : fundamentals, challenges and future developments
5
IMADI.net-Projektbericht
4
Industry and innovation
4
International journal of business innovation and research : IJBIR
4
International journal of innovation management
4
Journal of industry, competition and trade
4
Managing service quality : MSQ ; an international journal
4
The world economy : the leading journal on international economic relations
4
A Research Agenda for Service Marketing
3
Discussion paper
3
Discussion papers / CEPR
3
European journal of innovation management : EJIM
3
European journal of marketing : EJM
3
more ...
less ...
Source
All
ECONIS (ZBW)
1,065
EconStor
15
Other ZBW resources
2
BASE
1
Showing
1
-
10
of
1,083
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Service branding
Ostrom, Amy L.
;
Iacobucci, Dawn
;
Morgan, Felicia N.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 186-200)
.
2005
Persistent link: https://www.econbiz.de/10003285391
Saved in:
2
Wirkung von Country of Origin- und Country of
Brand
-Effekten : Konsumgüter und Dienstleistungen im Vergleich
Ahlert, Dieter
;
Backhaus, Christof
;
Berentzen, Johannes
; …
-
2007
Persistent link: https://www.econbiz.de/10003553140
Saved in:
3
Management von Dienstleistungsmarken
Schäfer, Julia
- In:
Dienstleistungsmarketing, Kommunikationspolitik und …
,
(pp. 321-353)
.
2011
Persistent link: https://www.econbiz.de/10009296370
Saved in:
4
Service branding : a perspective of value co-creation orientation
Li, Tianze
;
Wei, Haiying
- In:
Inventi impact: service sector
(
2018
)
4
,
pp. 214-224
Persistent link: https://www.econbiz.de/10012130403
Saved in:
5
Innovation in service ecosystems : an empirical study of the integration of values, brands, service systems and experience rooms
Aal, Kotaiba
;
Di Pietro, Laura
;
Edvardsson, Bo
;
Renzi, …
- In:
Journal of service management
27
(
2016
)
4
,
pp. 619-651
Persistent link: https://www.econbiz.de/10011563721
Saved in:
6
The influence of service
brand
perceptions and ideals on consumption intentions
Sciulli, Lisa M.
;
Bebko, Charlene
- In:
Services marketing quarterly
42
(
2021
)
1/2
,
pp. 38-56
Persistent link: https://www.econbiz.de/10012607282
Saved in:
7
Growing the service
brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288666
Saved in:
8
Growing the service
brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288668
Saved in:
9
Extending service brands into products versus services : multilevel analyses of key success drivers
Sichtmann, Christina
;
Schoefer, Klaus
;
Blut, Markus
; …
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 200-218
Persistent link: https://www.econbiz.de/10011626472
Saved in:
10
Validating a consumer-based service
brand
equity (CBSBE) model in the airline industry
Sarker, Moniruzzaman
;
Mohd-Any, Amrul Asraf
; …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012433421
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->