Similar Search Results

Stuck online : when online engagement gets in the way of offline sales

Bar-Gill, Sagit; Reichman, Shachar - In: MIS quarterly 45 (2021) 2, pp. 755-788

Persistent link: https://www.econbiz.de/10012631381

Stuck Online : When Online Engagement Gets in the Way of Offline Sales

Bar-Gill, Sagit; Reichman, Shachar - 2021

In recent years, billions of dollars are spent, by both online and offline retailers, on website design aimed at increasing consumers’ online engagement. We study the relationship between online engagement and offline sales, utilizing a quasi-experimental setting whereby a leading premium...

Persistent link: https://www.econbiz.de/10013244663

The impact of digital sales channels on web sales : evidence from the USA's largest online retailers

Narayanaswamy, Ravi; Heiens, Richard A. - In: International journal of electronic marketing and … 12 (2021) 3, pp. 306-322

Persistent link: https://www.econbiz.de/10012598447

Using forum and search data for sales prediction of high-involvement projects

Geva, Tomer; Oestreicher-Singer, Gal; Efron, Niv; … - In: Management information systems : mis quarterly 41 (2017) 1, pp. 65-82

Persistent link: https://www.econbiz.de/10011656479

Does chatter matter? : the impact of user-generated content on music sales

Dhar, Vasant; Chang, Elaine A. - In: Journal of interactive marketing : a quarterly … 23 (2009) 4, pp. 300-307

Persistent link: https://www.econbiz.de/10003893285

Revolution in sales : the impact of social media and related technology on the selling environment

Marshall, Greg W.; Moncrief, William C.; Rudd, John M.; … - In: The journal of personal selling & sales management : JPSSM 32 (2012) 3, pp. 349-363

Persistent link: https://www.econbiz.de/10009579253

A review of social media and implications for the sales process

Andzulis, James Mick; Panagopoulos, Nikolaos G.; Rapp, Adam - In: The journal of personal selling & sales management : JPSSM 32 (2012) 3, pp. 305-316

Persistent link: https://www.econbiz.de/10009579269

Exploding Web 3.0 and Web 2.0 for sales processes definition

López-Cuadrado, José Luis; González-Carrasco, Israel; … - In: Customer relationship management and the social and …, (pp. 212-230). 2012

Persistent link: https://www.econbiz.de/10009377732

The social media sales revolution : the new rules for finding customers, building relationships, and closing more sales through online networking

Chase, Landy; Knebl, Kevin - 2011 - 1st ed.

Persistent link: https://www.econbiz.de/10009261275

Intrafunctional competitive intelligence and sales performance : a social network perspective

Ahearne, Michael; Lam, Son K.; Hayati, Babak; Kraus, Florian - In: Journal of marketing 77 (2013) 5, pp. 37-56

Persistent link: https://www.econbiz.de/10009793102

1
2
3
4
5
6
7
8
9
10
Next
Last