Narrow search
Showing 1 - 6 of 6
Cover Image
Play our game and tell your friends : Pringle's brand campaign on a mobile social networking site
Okazaki, Shintaro; Yagüe Guillén, María Jésus - In: Cutting edge international research, (pp. 187-197). 2010
Persistent link: https://www.econbiz.de/10003985180
Cover Image
How to mine brand Tweets : procedural guidelines and pretest
Okazaki, Shintaro; Díaz-Martín, Ana M.; Rozano, Mercedes - In: International journal of market research : JMRS ; the … 56 (2014) 4, pp. 467-488
Persistent link: https://www.econbiz.de/10010402240
Cover Image
Gossip in social networking sites : why people chitchat about ad campaigns
Okazaki, Shintaro; Rubio Benito, Natalia; Campo, Sara - In: International journal of market research : JMRS ; the … 56 (2014) 3, pp. 317-340
Persistent link: https://www.econbiz.de/10010384690
Cover Image
Social media and international advertising : theoretical challenges and future directions
Okazaki, Shintaro; Taylor, Charles Robert - In: International marketing review 30 (2013) 1, pp. 56-71
Persistent link: https://www.econbiz.de/10009730546
Cover Image
Exploring digital corporate social responsibility communications on Twitter
Okazaki, Shintaro; Plangger, Kirk; West, Douglas C.; … - In: Journal of business research : JBR 117 (2020), pp. 675-682
Persistent link: https://www.econbiz.de/10012288091
Cover Image
Sneaking the dark side of brand engagement into Instagram : the dual theory of passion
Okazaki, Shintaro; Schuberth, Florian; Tagashira, Takumi; … - In: Journal of business research : JBR 130 (2021), pp. 493-505
Persistent link: https://www.econbiz.de/10012544865