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Social Web
Marketingmanagement
16,906
Marketing management
16,088
Marketing
3,547
Konsumentenverhalten
2,732
Consumer behaviour
2,727
Theorie
2,294
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2,292
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1,865
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1,863
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1,716
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1,655
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1,376
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1,363
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1,287
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1,229
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1,165
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1,133
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1,123
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1,027
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1,023
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881
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850
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759
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758
Internationales Marketing
756
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715
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681
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626
Markenimage
604
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Haenlein, Michael
5
Ozuem, Wilson
5
Ryan, Damian
5
Adeola, Ogechi
4
Karjaluoto, Heikki
4
Mero, Joel
4
Milne, George R.
4
Pakura, Stefanie
4
Rudeloff, Christian
4
Agnihotri, Raj
3
Barger, Victor A.
3
Bruhn, Manfred
3
Chan-Olmsted, Sylvia M.
3
Dennis, Charles
3
Evans, Dave
3
Harris, Lisa
3
Hinson, Robert
3
Hollebeek, Linda D.
3
Kaplan, Andreas M.
3
Klepek, Martin
3
Spann, Martin
3
Swani, Kunal
3
Valos, Michael J.
3
Acikgoz, Fulya
2
Almeida, Marcos Inácio Severo de
2
Alves, Helena
2
Anning-Dorson, Thomas
2
Arnone, Laurent
2
Assaf, A. Georges
2
Banfield, Gabi
2
Bang, Nguyen
2
Baptista, Nuno
2
Barlow, Mike
2
Bauer, Hans H.
2
Brennan, Bernie
2
Brown, Brian P.
2
Bryant, Melchior D.
2
Burton, Suzan
2
Buttle, Francis A.
2
Camilleri, Mark Anthony
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Books on Demand GmbH <Norderstedt>
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Edward Elgar Publishing
2
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
American Marketing Association
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
IGI Global
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
Palgrave Macmillan <Firma>
1
Primary Research Group <New York, NY>
1
Springer Fachmedien Wiesbaden
1
Wiley-VCH
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
epubli GmbH
1
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Journal of business research : JBR
20
International journal of internet marketing and advertising : IJIMA
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Business horizons
10
Springer eBook Collection
9
The journal of business & industrial marketing
9
Journal of marketing communications
7
Journal of marketing management : MM
7
Journal of strategic marketing
7
Journal of the Academy of Marketing Science
7
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
6
Journal of internet commerce
6
Journal of promotion management : innovations in planning and applied research
6
Digitale Kommunikation
5
International journal of advertising : the review of marketing communications
5
Journal of social marketing : JSOCM
5
The journal of brand management : an international journal
5
Young consumers : insight and ideas for responsible marketers
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
European journal of marketing : EJM
4
International journal of technology marketing : IJTMkt
4
International review on public and non-profit marketing
4
Journal of advertising research
4
Journal of marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of nonprofit & public sector marketing
4
Journal of open innovation : technology, market, and complexity
4
Web 2.0 : neue Perspektiven für Marketing und Medien
4
Analyzing the strategic role of social networking in firm growth and productivity
3
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
European research studies
3
Global journal of business research : GJBR
3
Handbook of research on integrating social media into strategic marketing
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of communication management : an international journal
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
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ECONIS (ZBW)
715
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1
Building social translucence in a crowdsourcing process : a case study of Miui.com
Zhang, Sixuan
;
Pan, Shan L.
;
Ouyang, Taohua
- In:
Information & management : the internat. journal of …
57
(
2020
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012168980
Saved in:
2
Consumer responses to brand communications involving COVID-19
Hesse, Andreas
;
Niederle, Franziska
;
Schön, Laura
; …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
17/18
,
pp. 1783-1814
Persistent link: https://www.econbiz.de/10013206276
Saved in:
3
Strategisches Multi-Channel-Management & Social Media im CRM : Entwicklung einer ganzheitlichen Multi-Channel-Management-Strategie inklusive Social Media
Margraf, Sandra
-
2011
Persistent link: https://www.econbiz.de/10014009109
Saved in:
4
Use of brand community markers to engage existing lifestyle consumption communities and some ethical concerns
Gordon, Ross
;
Jones, Sandra
;
Barrie, Lance
;
Gilchrist, Heidi
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
4
,
pp. 419-434
Persistent link: https://www.econbiz.de/10011413158
Saved in:
5
Religiosity and digital piracy : an empirical examination
Casidy, Riza
;
Phau, Ian
;
Lwin, Michael
- In:
Services marketing quarterly
37
(
2016
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011452121
Saved in:
6
Understanding non-profit and for-profit social marketing on social media : the case of anti-texting while driving
Lou, Chen
;
Alhabash, Saleem
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 484-510
Persistent link: https://www.econbiz.de/10011979102
Saved in:
7
How to maximize advertising performance in online social networks
Liu, Yezheng
;
Li, Lingfei
- In:
Journal of the Operational Research Society
70
(
2019
)
8
,
pp. 1224-1233
Persistent link: https://www.econbiz.de/10012213689
Saved in:
8
Seek or destroy? : examining value creation and destruction in behaviour maintenance in social marketing
Zainuddin, Nadia
;
Dent, Kendall
;
Tam, Leona
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 348-374
Persistent link: https://www.econbiz.de/10011709132
Saved in:
9
Embeddedness, prosociality, and social influence : evidence from online crowdfunding
Hong, Yili
;
Hu, Yuheng
;
Burtch, Gordon
- In:
Management information systems : mis quarterly
42
(
2018
)
4
,
pp. 1211-1224
Persistent link: https://www.econbiz.de/10011951767
Saved in:
10
Competing voices : marketing and counter-marketing alcohol on Twitter
Burton, Suzan
;
Dadich, Ann
;
Soboleva, Alena
- In:
Journal of nonprofit & public sector marketing
25
(
2013
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10009762020
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