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Social Web
Marketing
31,281
Relationship marketing
25,939
Beziehungsmarketing
25,264
Lieferantenmanagement
17,372
Supplier relationship management
17,329
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16,944
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4,631
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4,401
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4,396
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4,341
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4,306
Innovation
3,806
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3,517
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3,459
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3,451
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3,341
Marketing theory
3,221
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3,139
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3,095
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3,074
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10
Itani, Omar S.
10
Ozuem, Wilson
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9
Scott, David Meerman
9
Ahuja, Vandana
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Skiera, Bernd
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Smith, Sarah
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Springer Fachmedien Wiesbaden
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IGI Global
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American Marketing Association
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
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1
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ENTER <22., 2015, Lugano>
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Edward Elgar Publishing
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1
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1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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1
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1
Galileo Press
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1
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1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
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1
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1
Westfälische Wilhelms-Universität Münster
1
Wiley-VCH
1
Winter Marketing Academic Conference <2018, New Orleans, La.>
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Journal of business research : JBR
121
Industrial marketing management : the international journal for industrial and high-tech firms
71
Journal of retailing and consumer services
66
International journal of internet marketing and advertising : IJIMA
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
38
The journal of product & brand management
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of strategic marketing
29
Business horizons
27
Journal of internet commerce
27
Technological forecasting & social change : an international journal
26
The journal of brand management : an international journal
26
The journal of business & industrial marketing
26
Journal of promotion management : innovations in planning and applied research
25
SpringerLink / Bücher
25
Marketing intelligence & planning
22
International journal of business information systems : IJBIS
19
International journal of electronic marketing and retailing : IJEMR
19
Journal of marketing
19
Journal of marketing communications
19
Journal of the Academy of Marketing Science
19
Springer eBook Collection
19
International journal of technology marketing : IJTMkt
18
Asia Pacific journal of marketing and logistics
17
Journal of management information systems : JMIS
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Journal of marketing management : MM
16
Journal of service management
16
The journal of services marketing
16
Psychology & marketing
15
Cogent business & management
14
Information systems research : ISR
14
International journal of e-business research : an official publication of the Information Resources Management Association
13
International journal of electronic commerce : IJEC
13
International journal of electronic customer relationship management : IJECRM
13
International journal of hospitality management
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of fashion marketing and management
13
Journal of global marketing
13
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Source
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ECONIS (ZBW)
3,341
EconStor
4
Showing
1
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10
of
3,345
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date (newest first)
date (oldest first)
1
E-
marketing
orientation and social media implementation in B2B
marketing
Habibi, Fatemeh
;
Hamilton, Caroline Anne
;
Valos, …
- In:
European business review : EBR ; the official journal …
27
(
2015
)
6
,
pp. 638-655
Persistent link: https://www.econbiz.de/10011504411
Saved in:
2
B2B communication strategy : introducing a new multifunctional application for the waste management industry
Svetlik, Jaroslav
;
Lastuvka, Igor
- In:
Marketing i menedžment innovacij : m&mi
13
(
2022
)
3
,
pp. 159-171
Persistent link: https://www.econbiz.de/10013491039
Saved in:
3
Antecedents of social media B2B use in industrial
marketing
context : customers' view
Keinänen, Hanna
;
Kuivalainen, Olli
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 711-722
Persistent link: https://www.econbiz.de/10011382382
Saved in:
4
The use of social media among business-to-business sales professionals in China : how social media helps create and solidify guanxi relationships between sales professionals and cu...
Niedermeier, Keith E.
;
Wang, Emily
;
Zhang, Xiaohzan
- In:
Journal of research in interactive marketing : …
10
(
2016
)
1
,
pp. 33-49
Persistent link: https://www.econbiz.de/10011555619
Saved in:
5
A comparison of social media
marketing
between B2B, B2C and mixed business models
Iankova, Severina
;
Davies, Iain
;
Archer-Brown, Chris
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 169-179
Persistent link: https://www.econbiz.de/10012107706
Saved in:
6
Strategic use of social media in
marketing
and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
7
Business to business digital content
marketing
: marketers' perceptions of best practice
Holliman, Geraint
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
Saved in:
8
The role of digital channels in industrial
marketing
communications
Karjaluoto, Heikki
;
Mustomen, Nora
;
Ulkuniemi, Pauliina
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 703-710
Persistent link: https://www.econbiz.de/10011382374
Saved in:
9
New business client acquisition using social networking sites
Kazienko, Przemyslaw
;
Szozda, Natalia
;
Filipowski, Tomasz
; …
- In:
Electronic markets : the international journal on …
23
(
2013
)
2
,
pp. 93-103
Persistent link: https://www.econbiz.de/10009750451
Saved in:
10
Integrating online communities within business-to-business
marketing
communications : an exploratory study
Valos, Michael J.
;
Turner, Paul
;
Scheepers, Helana
; …
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 450-468
Persistent link: https://www.econbiz.de/10011880791
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