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Reaching for customer centricity : wine brand positioning configurations
Dressler, Marc; Paunović, Ivan - In: Journal of open innovation : technology, market, and … 7 (2021) 2, pp. 1-21
literature and applying a novel, mixed-methods approach to examine the under-researched wine industry transformation towards open … methodology and multiple sources. The sample included 572 wineries from all 13 German wine regions with website text data and … as wine brand image. It revealed word-price clusters of brand identity and image. The results offer insights into …
Persistent link: https://www.econbiz.de/10012601505
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Using social media in the wine business : an exploratory study from Germany
Szolnoki, Gergely; Taits, Dimitri; Nagel, Moritz; … - In: International journal of wine business research : IJWBR 26 (2014) 2, pp. 80-96
Persistent link: https://www.econbiz.de/10010387281
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The influence of social media celebrity endorsement on beer and wine purchase behaviour
Calvo-Porral, Cristina; Rivaroli, Sergio; … - In: International journal of wine business research 35 (2023) 3, pp. 390-412
Persistent link: https://www.econbiz.de/10014335884
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Influence of social media marketing communications on young consumers' attitudes
Duffett, Rodney Graeme - In: Young consumers : insight and ideas for responsible … 18 (2017) 1, pp. 19-39
Persistent link: https://www.econbiz.de/10011716470
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Planning Facebook message strategy and creative appeal for effective ad engagement : an exploratory study
Sheiner, Dorit Zimand; Kol, Ofrit; Levy, Shalom - In: Marketing intelligence & planning 42 (2024) 7, pp. 1195-1213
Persistent link: https://www.econbiz.de/10015056973
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Wine tourism destination image on the web : a comparison between conveyed and perceived communication drivers
Fait, Monica; Scorrano, Paola; Cavallo, Federica; Iaia, Lea - In: Journal for international business and entrepreneurship … 9 (2016) 2, pp. 169-189
Persistent link: https://www.econbiz.de/10011610687
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The relationship between unstructed information and marketing knowledge : an experiment in the US wine market
Scorrano, Paola; Fait, Monica; Maizza, Amedeo - In: International journal of management practice : IJMP 8 (2015) 3, pp. 232-246
Persistent link: https://www.econbiz.de/10011544956
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Are customers having e-conversations about your wine? : the importance of online discussion forums as electronic word of mouth for wine marketers
Dean, David L.; Forbes, Sharon L. - In: Successful social media and ecommerce strategies in the …, (pp. 115-132). 2016
Persistent link: https://www.econbiz.de/10011558850
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Social media strategies and corporate brand visibility in the wine industry : lessons from an Italian case study
Capitello, Roberta; Agnoli, Lara; Begalli, Diego; … - In: EuroMed journal of business 9 (2014) 2, pp. 129-148
Persistent link: https://www.econbiz.de/10010392796
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Social media as a strategic marketing tool in the Sicilian wine industry : evidence from Facebook
Galati, Antonino; Crescimanno, Maria; Tinervia, Salvatore; … - In: Wine Economics and Policy 6 (2017) 1, pp. 40-47
Over the last few years, many companies have integrated social media, and social networking sites in particular, into their communication and media plan, leading to a deep transformation of the organizational models and changing the companies' marketing dynamics. This study has dual aims: first,...
Persistent link: https://www.econbiz.de/10011868242