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Can buzzing bring business? : social interactions, network centrality and sales performance : an empirical study on business-to-business communities
Zhang, Yin; Lu, Baozhou; Zheng, Haidong - In: Journal of business research : JBR 112 (2020), pp. 170-189
Persistent link: https://www.econbiz.de/10012230575
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Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred; Schnebelen, Stefanie; Schäfer, Daniela B. - In: Industrial marketing management : the international … 43 (2014) 1, pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
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Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh; Dash, Satyabhusan; Mishra, Abhishek; … - In: The journal of business & industrial marketing 39 (2024) 2, pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
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Analyzing business-to-business relationships in an Arab context
Berger, Ron; Silbiger, Avi; Herstein, Ram; Barnes, … - In: Journal of world business : JWB 50 (2015) 3, pp. 454-464
Persistent link: https://www.econbiz.de/10011333385
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New business client acquisition using social networking sites
Kazienko, Przemyslaw; Szozda, Natalia; Filipowski, Tomasz; … - In: Electronic markets : the international journal on … 23 (2013) 2, pp. 93-103
Persistent link: https://www.econbiz.de/10009750451
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The influence of online social networks on performance of small and medium enterprises : an empirical investigation of the online business to business network XING
Zaglia, Melanie E.; Waiguny, Martin K. J.; Abfalter, Dagmar - In: International journal of entrepreneurial venturing 7 (2015) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10011508734
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The use of social media among business-to-business sales professionals in China : how social media helps create and solidify guanxi relationships between sales professionals and cu...
Niedermeier, Keith E.; Wang, Emily; Zhang, Xiaohzan - In: Journal of research in interactive marketing : … 10 (2016) 1, pp. 33-49
Persistent link: https://www.econbiz.de/10011555619
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The development of B2B social networking capabilities
Cartwright, Severina; Davies, Iain A. - In: Industrial marketing management : the international … 106 (2022), pp. 139-151
Persistent link: https://www.econbiz.de/10014226406
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An integrated social network marketing metric for business-to-business SMEs
Rakshit, Sandip; Islam, Nazrul; Mondal, Sandeep; Paul, … - In: Journal of business research : JBR 150 (2022), pp. 73-88
Persistent link: https://www.econbiz.de/10013365599
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Understanding networking dynamics in born global firms' internationalization : balancing the mix of physical and virtual networking in B2B markets
Tobiassen, Anita Ellen; Pettersen, Inger Beate - In: The journal of business & industrial marketing 38 (2023) 3, pp. 494-506
Persistent link: https://www.econbiz.de/10013539310