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~subject:"Social Web"
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Subject
All
Social Web
Öffentlichkeitsarbeit
9,917
Public relations
9,388
Sponsorship
1,844
Sponsoring
1,835
Deutschland
1,724
Germany
1,562
Unternehmenspublizität
1,512
Corporate disclosure
1,511
Kommunikation
1,453
Corporate Social Responsibility
1,331
Corporate social responsibility
1,331
Communication
1,248
Theorie
936
Theory
925
Unternehmen
850
Social web
842
Firmenimage
771
Corporate reputation
769
Stakeholder
760
USA
754
Internal communication
707
Interne Kommunikation
707
United States
689
Krisenmanagement
619
Disclosure regulation
618
Auskunftspflicht
617
Crisis management
585
Consumer behaviour
564
Konsumentenverhalten
548
Marketingmanagement
514
Marketing management
511
Sportmarketing
480
Sports marketing
480
Marketing
456
Strategisches Management
456
Unternehmenskultur
449
Brand management
443
Corporate culture
437
Markenführung
437
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All
Undetermined
398
Free
89
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Article
621
Book / Working Paper
219
Journal
2
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Article in journal
470
Aufsatz in Zeitschrift
470
Aufsatz im Buch
150
Book section
150
Collection of articles of several authors
28
Sammelwerk
28
Aufsatzsammlung
27
Case study
26
Fallstudie
26
Hochschulschrift
21
Ratgeber
17
Guidebook
16
Graue Literatur
15
Non-commercial literature
15
Arbeitspapier
7
Thesis
7
Working Paper
7
Conference paper
6
Konferenzbeitrag
6
Konferenzschrift
6
Handbook
5
Handbuch
5
Interview
4
Conference proceedings
3
Lehrbuch
3
Textbook
2
Elektronischer Datenträger
1
Fallstudiensammlung
1
Glossar enthalten
1
Glossary included
1
Market information
1
Marktinformation
1
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Language
All
English
672
German
173
Polish
2
French
1
Author
All
Saxton, Gregory D.
10
Scott, David Meerman
9
Pleil, Thomas
8
Etter, Michael
7
Guo, Chao
7
Waters, Richard D.
6
Bortree, Denise Sevick
5
Camilleri, Mark Anthony
5
Tindall, Natalie T. J.
5
Zerfaß, Ansgar
5
Lee, Jung Wan
4
Mohamed, Ehab K. A.
4
Pakura, Stefanie
4
Romenti, Stefania
4
Rudeloff, Christian
4
Becker, Kip
3
Beham, Frank
3
Coombs, W. Timothy
3
Crowther, David
3
DiStaso, Marcia W.
3
Engel, Reinhard
3
Gomez, Lina M.
3
Grigore, Georgiana
3
Hutchins, Amber L.
3
Kharas, Hushidar
3
Ki, Eyun-Jung
3
Komodromos, Marcos
3
Lahme, Georg
3
Loureiro, Sandra Maria Correia
3
Ly-Le, Tuong-Minh
3
Martin, Sebastian
3
Martin, Sieglinde
3
Meckel, Miriam
3
Melewar, T. C.
3
Nicoli, Nicholas
3
Pang, Augustine
3
Sharma, Venke
3
Siano, Alfonso
3
Vollero, Agostino
3
Zhai, Xueting
3
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Institution
All
Springer Fachmedien Wiesbaden
13
Chartered Institute of Public Relations
2
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
2
Edward Elgar Publishing
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Hochschulrektorenkonferenz
1
IGI Global
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
MITP Verlags-GmbH & Co. KG
1
Nomos Verlagsgesellschaft
1
PR Career Center <Düsseldorf>
1
Peter Lang GmbH
1
ScienceFactory
1
Shaker Verlag
1
Springer-Verlag GmbH
1
WK, Verein zur Förderung der Wirtschaftskommunikation
1
utzverlag
1
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Published in...
All
Corporate communications : an international journal
37
Journal of communication management : an international journal
25
Journal of business research : JBR
18
International journal of business communication : IJBC ; a publication of the Association of Business Communication
10
SpringerLink / Bücher
10
Corporate reputation review : an international journal
8
Springer eBook Collection
8
Business horizons
7
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
7
Harvard business review : HBR
7
International journal of advertising : the review of marketing communications
7
Journal of business ethics : JOBE
7
Journal of promotion management : JPM
7
Strategic corporate communication in the digital age
7
Harvard-Business-Manager : das Wissen der Besten
6
International journal of internet marketing and advertising : IJIMA
6
Journal of marketing communications
6
Journal of promotion management : innovations in planning and applied research
6
Management decision
6
PR-Praxis
6
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
6
Research
6
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
6
Tourism management : research, policies, practice
6
Ethical practice of social media in public relations
5
International journal of sport management and marketing : IJSMM
5
Journal of communication management
5
Journal of nonprofit & public sector marketing
5
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
4
Administrative Sciences : open access journal
4
Digital Public Affairs : Social Media für Unternehmen, Verbände und Politik
4
Essentials
4
International journal of sports marketing & sponsorship
4
Journal of marketing management : MM
4
New media and public relations
4
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
4
Routledge new directions in public relations and communication research
4
Routledge research in public relations
4
essentials
4
Central European business review : CEBR
3
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Source
All
ECONIS (ZBW)
842
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1
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10
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842
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1
The blog and the bountiful : exploring the effects of disguised product placement on blogs that are revealed by a third party
Colliander, Jonas
;
Erlandsson, Susanna
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 110-124
Persistent link: https://www.econbiz.de/10011302877
Saved in:
2
Reducing resistance to
sponsorship
disclosure : the role of experiential versus material posts
Shuqair, Saleh
;
Viglia, Giampaolo
;
Pinto, Diego Costa
; …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
4
,
pp. 959-973
Persistent link: https://www.econbiz.de/10014582416
Saved in:
3
Socially responsible or financially exploitative? : sports fans' views of the response by sportswear brands to athlete activism in the USA
Cleland, Jamie
;
Cashmore, Ernest
;
Dixon, Kevin
; …
- In:
International journal of sport management and marketing …
24
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10015066412
Saved in:
4
The mechanism of social media marketing : influencer characteristics, consumer empathy, immersion, and
sponsorship
disclosure
Jung, Nayoung
;
Im, Subin
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1265-1293
Persistent link: https://www.econbiz.de/10012802303
Saved in:
5
Influencer advertising on social media : the multiple inference model on influencer-product congruence and
sponsorship
disclosure
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
130
(
2021
),
pp. 405-415
Persistent link: https://www.econbiz.de/10012544842
Saved in:
6
How social media influencers' narrative strategies benefit cultivating influencer marketing : tackling issues of cultural barriers, commercialised content, and
sponsorship
disclosu...
Zhou, Shuang
;
Blazquez Cano, Marta
;
McCormick, Helen
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 122-142
Persistent link: https://www.econbiz.de/10012643522
Saved in:
7
Social media influencer promoted sustainable fashion : effects of
sponsorship
and benefit association
Kapoor, Payal S.
;
Tagore, Abhinav
;
Dua, Sahil
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 461-490
Persistent link: https://www.econbiz.de/10013550368
Saved in:
8
When influencers promote unhealthy products and behaviours : the role of ad disclosures in YouTube eating shows
An, Soontae
;
Ha, Sieun
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 542-561
Persistent link: https://www.econbiz.de/10014295223
Saved in:
9
Sponsoring
the French Open : an examination of social media buzz and sentiment
Delia, Elizabeth B.
;
Armstrong, Cole G.
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 184-199
Persistent link: https://www.econbiz.de/10010526790
Saved in:
10
Alcohol,
sponsorship
, and new media activation : an investigation of Molson Canadian and the 2014 Olympic Games
Geurin, Andrea N.
;
Gee, Sarah
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 322-339
Persistent link: https://www.econbiz.de/10011504122
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