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~subject:"Social Web"
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Social Web
Konsumentenverhalten
78,423
Consumer behaviour
78,413
Theorie
8,737
Theory
8,735
Relationship marketing
8,669
Beziehungsmarketing
8,666
Brand management
7,285
Markenführung
7,284
Markenimage
6,484
Brand image
6,472
Online retailing
5,358
Online-Handel
5,356
Customer satisfaction
5,332
Kundenzufriedenheit
5,331
Social web
4,510
USA
4,436
United States
4,385
Online-Marketing
4,296
Internet marketing
4,287
Dienstleistungsqualität
4,239
Service quality
4,239
Brand
4,187
Markenartikel
4,144
Einzelhandel
4,018
Retail trade
3,982
Deutschland
3,503
Werbewirkung
3,496
Advertising effects
3,487
Germany
3,466
Electronic Commerce
3,427
E-commerce
3,370
Experiment
3,268
Emotion
3,115
Advertising
2,829
Werbung
2,823
Private consumption
2,793
Privater Konsum
2,792
Preismanagement
2,706
Pricing strategy
2,705
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All
Undetermined
2,639
Free
785
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3,827
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683
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3,570
Aufsatz in Zeitschrift
3,570
Aufsatz im Buch
254
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254
Graue Literatur
104
Non-commercial literature
104
Arbeitspapier
73
Working Paper
73
Hochschulschrift
64
Conference paper
38
Konferenzbeitrag
38
Collection of articles of several authors
36
Sammelwerk
36
Aufsatzsammlung
28
Thesis
28
Konferenzschrift
16
Collection of articles written by one author
10
Sammlung
10
Case study
9
Fallstudie
9
Lehrbuch
5
Amtsdruckschrift
3
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3
Conference proceedings
2
Festschrift
2
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2
Ratgeber
2
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2
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2
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1
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1
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English
4,412
German
100
Polish
1
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Filieri, Raffaele
18
Dwivedi, Yogesh Kumar
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Loureiro, Sandra Maria Correia
13
Hollebeek, Linda D.
12
Rita, Paulo
11
Casaló, Luis V.
10
Gázquez-Abad, Juan Carlos
10
Ranfagni, Silvia
10
Füller, Johann
9
Hennig-Thurau, Thorsten
9
Law, Chun Hung Roberts
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
Veloutsou, Cleopatra
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Hajli, Nick
8
Harrigan, Paul
8
Ko, Eunju
8
Luo, Xueming
8
Ozuem, Wilson
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Wallace, Elaine
8
Conduit, Jodie
7
Kumar, Jitender
7
Kumar, Vikas
7
Lorenzo-Romero, Carlota
7
Martinez, Luis F.
7
Pittman, Matthew
7
Rana, Nripendra P.
7
Schweidel, David A.
7
Thaichon, Park
7
Valck, Kristine de
7
Wiese, Melanie
7
Balakrishnan, Janarthanan
6
Belk, Russell W.
6
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Springer Fachmedien Wiesbaden
8
IGI Global
5
American Marketing Association
3
Technische Universität Braunschweig
2
Universität Mannheim
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
ICORIA <16., 2017, Gent>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Media Economics Institut / Köln
1
National Bureau of Economic Research
1
OECD
1
Peter Lang GmbH
1
RWTH Aachen
1
Springer International Publishing
1
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
1
Syddansk Universitet / Det Samfundsvidenskabelige Fakultet
1
Technische Universität Dresden
1
Trinity College Dublin / Department of Economics
1
Universität Bremen
1
Verlag Dr. Kovač
1
Winter Marketing Academic Conference <2018, New Orleans, La.>
1
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Published in...
All
Journal of business research : JBR
215
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
Journal of marketing communications
47
Journal of promotion management : innovations in planning and applied research
47
International journal of advertising : the review of marketing communications
46
Journal of internet commerce
45
Psychology & marketing
41
International journal of consumer studies
39
International journal of electronic marketing and retailing : IJEMR
39
Journal of electronic commerce research : JECR
37
The journal of brand management : an international journal
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Cogent business & management
33
Journal of management information systems : JMIS
32
Journal of marketing management : MM
31
Electronic commerce research
30
Information systems research : ISR
30
International journal of hospitality management
29
International journal of technology marketing : IJTMkt
29
Tourism management : research, policies, practice
29
International journal of electronic commerce : IJEC
28
Journal of marketing
27
Journal of travel and tourism marketing
27
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
International journal of business information systems : IJBIS
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
Marketing intelligence & planning
25
Young consumers : insight and ideas for responsible marketers
25
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of hospitality marketing & management
22
International journal of contemporary hospitality management
21
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Source
All
ECONIS (ZBW)
4,510
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1
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date (oldest first)
1
Why people use social media : a uses and gratifications approach
Whiting, Anita
;
Williams, David
- In:
Qualitative market research : an international journal
16
(
2013
)
4
,
pp. 362-369
Persistent link: https://www.econbiz.de/10010127859
Saved in:
2
A brand hegemony rejection explanation for digital piracy
Jütte, Espen
;
Olson, Erik L.
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1512-1531
Persistent link: https://www.econbiz.de/10013350974
Saved in:
3
Principle-based consumption communities : exploring the meanings derived from socially conscious consumption practices
Hafey DeVincenzo, Marie
;
Scammon, Debra L.
- In:
Journal of public policy & marketing : JPP & M ; an …
34
(
2015
)
2
,
pp. 143-155
Persistent link: https://www.econbiz.de/10011414115
Saved in:
4
Making reservations online : the impact of consumer-written and system-aggregated user-generated content (UGC) in travel booking websites on consumers’ behavioral intentions
Jin, Seunga Venus
;
Phua, Joe
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 101-117
Persistent link: https://www.econbiz.de/10011484660
Saved in:
5
Hospitality and tourism online reviews : recent trends and future directions
Schuckert, Markus
;
Liu, Xianwei
;
Law, Chun Hung Roberts
- In:
Journal of travel and tourism marketing
32
(
2015
)
5/6
,
pp. 608-621
Persistent link: https://www.econbiz.de/10011386932
Saved in:
6
An empirical examination of Facebook use by Hispanics and non-Hispanics
McCabe, Mary Beth
;
Corona, Ramon
- In:
Global journal of business research : GJBR
10
(
2016
)
3
,
pp. 85-91
Persistent link: https://www.econbiz.de/10011618532
Saved in:
7
Impact of advertising on working and non working women with reference to their purchasing behaviour
Bansal, Sanjeev
;
Malik, Garima
- In:
Global journal of business management : GJBM
10
(
2016
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10011628139
Saved in:
8
Fantasy sport, FoMO, and traditional fandom : how second-screen use of social media allows fans to accommodate multiple identities
Larkin, Ben A.
;
Fink, Janet S.
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 643-655
Persistent link: https://www.econbiz.de/10011645889
Saved in:
9
Ethical and managerial aspects of social network advertisement
Smith, Alan D.
;
Offodile, O. Felix
- In:
Journal of electronic commerce in organizations : the …
14
(
2016
)
4
,
pp. 28-51
Persistent link: https://www.econbiz.de/10011591109
Saved in:
10
Team identity, supporter club identity, and fan relationships : a brand community network analysis of a soccer supporters club
Katz, Matthew
;
Baker, Thomas A., III.
;
Du, Hui
- In:
Journal of sport management : the official journal of …
34
(
2020
)
1
,
pp. 9-21
Persistent link: https://www.econbiz.de/10012173429
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