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WOM and social media : presaging future directions for research and practice

Kimmel, Allan J.; Kitchen, Philip J. - In: Journal of marketing communications 20 (2014) 1/2, pp. 5-20

Persistent link: https://www.econbiz.de/10010243434

WOM and social media : presaging future directions for research and practice

Kimmel, Allan J.; Kitchen, Philip J. - In: Word of mouth and social media, (pp. 4-4-19). 2014

Persistent link: https://www.econbiz.de/10010409817

Word of mouth and social media

Kimmel, Allan J. (contributor); … - 2014

Persistent link: https://www.econbiz.de/10010413386

Online purchasing : the role of web experience factors

Noor Akma Mohd Salleh; Norbani Che Ha; Kitchen, Philip J.; … - In: International journal of electronic marketing and … 10 (2019) 3, pp. 260-282

Persistent link: https://www.econbiz.de/10012106625

Uncovering psychological gratifications affecting social media utilization : a multiblock hierarchical analysis

Izzal Asnira Zolkepli; Kamarulzaman, Yusniza; Kitchen, … - In: Journal of marketing theory and practice 26 (2018) 4, pp. 412-430

Persistent link: https://www.econbiz.de/10011951500

Communicating crowdfunding campaigns : how message strategy, vivid media use and product type influence campaign success

Tafesse, Wondwesen - In: Journal of business research : JBR 127 (2021), pp. 252-263

Persistent link: https://www.econbiz.de/10012494374

An experiential model of consumer engagement in social media

Tafesse, Wondwesen - In: The journal of product & brand management 25 (2016) 5, pp. 424-434

Persistent link: https://www.econbiz.de/10011620587

Content strategies and audience response on Facebook brand pages

Tafesse, Wondwesen - In: Marketing intelligence & planning 33 (2015) 6, pp. 927-943

Persistent link: https://www.econbiz.de/10011447746

Followers' engagement with instagram influencers : the role of influencers' content and engagement strategy

Tafesse, Wondwesen; Wood, Bronwyn P. - In: Journal of retailing and consumer services 58 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012431126

Using Message Strategy to Drive Consumer Behavioral Engagement on Social Media

Tafesse, Wondwesen - 2017

Purpose – This study proposes to examine how message strategy influences consumer behavioral engagement in social media. To this end, the study develops a comprehensive typology of branded content in social media and tests for its effect on consumer behavioral engagement. Design/method – A...

Persistent link: https://www.econbiz.de/10012949106