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Targeted advertising in the br...
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Social Web
Konsumentenverhalten
79,157
Consumer behaviour
78,724
Werbung
13,748
Online-Marketing
12,888
Internet marketing
12,666
Theorie
10,740
Theory
10,533
Advertising
10,332
Beziehungsmarketing
9,688
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9,676
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8,555
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8,540
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8,253
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7,891
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7,666
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7,035
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6,985
USA
6,224
Online-Handel
6,130
Online retailing
6,115
United States
5,887
Deutschland
5,875
Kundenzufriedenheit
5,521
Customer satisfaction
5,518
Germany
5,065
Electronic Commerce
4,841
Markenartikel
4,645
E-commerce
4,596
Brand
4,562
Dienstleistungsqualität
4,344
Service quality
4,341
Einzelhandel
4,316
Marketingmanagement
4,266
Marketing management
4,216
Retail trade
4,204
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3,582
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Dwivedi, Yogesh Kumar
21
Filieri, Raffaele
20
Loureiro, Sandra Maria Correia
20
Martínez-López, Francisco J.
19
Law, Chun Hung Roberts
17
Hajli, Nick
16
Harrigan, Paul
16
Rita, Paulo
16
Hollebeek, Linda D.
15
Stephen, Andrew T.
15
Bigné Alcañiz, J. Enrique
14
Ozuem, Wilson
14
Flavián Blanco, Carlos
13
Kreutzer, Ralf T.
13
Schweidel, David A.
13
Hennig-Thurau, Thorsten
12
Karjaluoto, Heikki
12
Thaichon, Park
12
Casaló, Luis V.
11
Füller, Johann
11
Haenlein, Michael
11
Pitt, Leyland F.
11
Sabatini, Fabio
11
Seo, Yuri
11
Tan, Yong
11
Chen, Huan
10
Constantinides, Efthymios
10
Gázquez-Abad, Juan Carlos
10
Kumar, Vikas
10
Qiu, Liangfei
10
Ranfagni, Silvia
10
Schivinski, Bruno
10
Veloutsou, Cleopatra
10
Vrontis, Demetris
10
Alarcón-del-Amo, María-del-Carmen
9
Bilgihan, Anil
9
Choi, Yung Kyun
9
Gretzel, Ulrike
9
Grewal, Dhruv
9
Hong, Yili
9
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Springer Fachmedien Wiesbaden
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IGI Global
15
Books on Demand GmbH <Norderstedt>
4
National Bureau of Economic Research
4
Nomos Verlagsgesellschaft
4
American Marketing Association
3
Edward Elgar Publishing
3
MITP Verlags-GmbH & Co. KG
3
Springer Gabler <Firma>
3
Universität Mannheim
3
Bundesverband Digitale Wirtschaft
2
Chartered Institute of Public Relations
2
De Gruyter Oldenbourg
2
Friedrich-Schiller-Universität Jena
2
Haufe-Lexware GmbH & Co. KG
2
Information Resources Management Association
2
OECD
2
Peter Lang GmbH
2
Springer International Publishing
2
Springer-Verlag GmbH
2
Technische Universität Braunschweig
2
Universität Bremen
2
Verlag Dr. Kovač
2
Wiley-VCH
2
epubli GmbH
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Bundesanzeiger Verlag
1
Center of Market Oriented Product and Production Management
1
DGT Jahrestagung <19., 2015, Kempten>
1
Deutsche Gesellschaft für Tourismuswissenschaft
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Droemer Verlag
1
Eberhard Karls Universität Tübingen
1
Erich-Schmidt-Verlag <Berlin>
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Expertentagung "Social Media Marketing im Spitzensport" <3., 2015, Ismaning>
1
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Journal of business research : JBR
301
Journal of retailing and consumer services
190
International journal of internet marketing and advertising : IJIMA
132
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
106
Technological forecasting & social change : an international journal
98
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
87
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
86
International journal of advertising : the review of marketing communications
81
Journal of marketing communications
75
Journal of promotion management : innovations in planning and applied research
64
The journal of product & brand management
63
Information systems research : ISR
60
Tourism management : research, policies, practice
60
Industrial marketing management : the international journal for industrial and high-tech firms
59
Journal of internet commerce
59
Journal of management information systems : JMIS
58
International journal of electronic marketing and retailing : IJEMR
54
Psychology & marketing
53
Business horizons
52
International journal of hospitality management
52
International journal of technology marketing : IJTMkt
48
Journal of electronic commerce research : JECR
48
SpringerLink / Bücher
48
Cogent business & management
47
Journal of marketing management : JMM ; journal of the Academy of Marketing
47
The journal of brand management : an international journal
47
Electronic commerce research
42
International journal of consumer studies
42
International journal of business information systems : IJBIS
41
Journal of marketing
41
Journal of marketing management : MM
41
Journal of advertising research
40
Springer eBook Collection
40
Journal of strategic marketing
39
Journal of travel and tourism marketing
39
Marketing intelligence & planning
39
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
38
Management science : journal of the Institute for Operations Research and the Management Sciences
36
International journal of contemporary hospitality management
35
Journal of hospitality marketing & management
35
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ECONIS (ZBW)
8,253
EconStor
6
OLC EcoSci
2
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1
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date (oldest first)
1
The impact of regulatory focus on adolescents' evaluation of targeted
advertising
on social networking sites
Zarouali, Brahim
;
Poels, Karolien
;
Walrave, Michel
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 316-335
Persistent link: https://www.econbiz.de/10012200249
Saved in:
2
A social endorsing mechanism for target advertisement diffusion
Lin, Lien-Fa
;
Li, Yung-Ming
;
Wu, Wen-Hsiang
- In:
Information & management : the internat. journal of …
52
(
2015
)
8
,
pp. 982-997
Persistent link: https://www.econbiz.de/10011416917
Saved in:
3
An audience of one : behaviorally targeted ads as implied social labels
Summers, Christopher A.
;
Smith, Robert W.
;
Walker …
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 156-178
Persistent link: https://www.econbiz.de/10011521971
Saved in:
4
The online target
advertising
design model : a conceptual model to provide theoretical guidelines, insights, and understanding in online target marketplaces and the development of...
Idemudia, Efosa C.
- In:
International journal of information technology and …
15
(
2016
)
3
,
pp. 195-226
Persistent link: https://www.econbiz.de/10011719661
Saved in:
5
Do pop-up ads in online videogames influence children’s inspired-to behavior?
Abbasi, Amir Zaib
;
Rehman, Umair
;
Ding Hooi Ting
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10013367898
Saved in:
6
Winners, losers, and Facebook : the role of social logins in the online
advertising
ecosystem
Krämer, Jan
;
Schnurr, Daniel
;
Wohlfarth, Michael
- In:
Management science : journal of the Institute for …
65
(
2019
)
4
,
pp. 1678-1699
Persistent link: https://www.econbiz.de/10012022658
Saved in:
7
Targeted online
advertising
: using reciprocity appeals to increase acceptance among users of free web services
Schumann, Jan Hendrik
;
Wangenheim, Florian von
;
Groene, …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10010250075
Saved in:
8
Perceptions of social media's relevance and targeted advertisements
Baglione, Stephen L.
;
Tucci, Louis A.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10012179017
Saved in:
9
The perception of media messages by preschool children
Šramová, Blandína
;
Pavelka, Jirí
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
2
,
pp. 121-140
Persistent link: https://www.econbiz.de/10011748441
Saved in:
10
Conceptualising performative Instagram influencer and user relationships : through
advertising
and sponsored brand content
Wilson, Jonathan A. J.
;
Arroyo, Laura
- In:
International journal of business performance …
23
(
2022
)
3
,
pp. 257-284
Persistent link: https://www.econbiz.de/10013440055
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